Lotus Concepts Management
Marketing Director
Full Time
•
Denver, CO, United States of America
80,000 - 115,000 (Yearly)
Added 1 day, 1 hour ago
Summary
LOCATION
Denver, Colorado (On-Site)
QUALIFICATIONS
Bachelor’s degree in marketing, communications, business, or a related field; 7+ years of experience in a senior marketing role, preferably in hospitality; strong leadership and communication skills; expertise in digital and traditional marketing, branding, and campaign execution; ability to use data analytics for decision-making.
RESPONSIBILITIES
Oversee and drive marketing strategies across venues; lead and mentor the marketing team; develop brand identity; design and launch creative campaigns; manage community relations and public relations; oversee events and use analytics to measure success; manage marketing budget and resources.
INDUSTRY
Hospitality
SHORT DESCRIPTION
Seeking a Marketing Director to lead strategic marketing efforts for Lotus Concepts Management, responsible for brand development, campaign execution, and team leadership in a fast-paced hospitality environment.
Job Title: Marketing Director
Location: Denver, Colorado (On-Site)
Employment Type: Full-Time
Salary Range: $80-115K per year
About Us:
Lotus Concepts Management is a dynamic and growing company known for operating some of Colorado’s most exciting and sought-after hospitality venues, such as ViewHouse, My Neighbor Felix, and Wonderyard. We are seeking a talented and strategic Marketing Director to join our team in Denver, Colorado. This is an exciting opportunity for a visionary leader who thrives in a fast-paced environment and is passionate about shaping a brand’s identity, driving growth, and delivering impactful marketing campaigns.
What You’ll Do:
As the Marketing Director, you will be responsible for overseeing and driving the strategic direction of our marketing efforts across all venues. You’ll lead a team, manage large-scale campaigns, and ensure consistency of the brand’s messaging and presence in the market. You will leverage data-driven insights to develop innovative strategies that elevate our brand, engage with our target audience, and keep us at the forefront of Denver’s hospitality scene.
Your Responsibilities:
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Strategic Leadership: Develop, execute, and monitor integrated marketing strategies to promote Lotus Concepts Management venues, ensuring consistency across digital, social, and traditional channels.
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Team Leadership: Lead and mentor the marketing team, providing training, guidance, support, and professional development to enhance the effectiveness of the department.
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Brand Development: Oversee the continued evolution of our brand identity, ensuring it resonates with both existing and new audiences. Ensure all marketing efforts align with our brand’s voice, vision, and values.
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Creative Campaigns: Design and launch innovative campaigns that drive awareness, engagement, and conversions. Collaborate with design, events, and operations teams to ensure high-impact creative execution.
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Community & Industry Relations: Build and maintain relationships with key local stakeholders, media, influencers, and community organizations. Serve as the face of Lotus Concepts for PR and partnership opportunities.
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Event Strategy: Work closely with the events team to strategize and oversee large-scale events, ensuring successful promotion and engagement.
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Data-Driven Decisions: Use analytics and consumer insights to evaluate the success of campaigns and adjust strategies as needed. Track ROI and key performance indicators (KPIs) to measure effectiveness.
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Digital Innovation: Stay ahead of industry trends and technological innovations to ensure our marketing strategies are cutting-edge and highly effective across all digital platforms.
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Budget Management: Oversee the marketing budget, ensuring that resources are allocated effectively and projects are executed within budgetary constraints.
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Public Relations: Manage media relationships and field press inquiries, representing the brand in interviews, media events, and other public forums.
Qualifications:
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A Bachelor’s degree in marketing, communications, business, or a related field.
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7+ years of experience in a senior marketing role, with a proven track record of success (experience in the hospitality industry is preferred).
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Strong leadership skills with the ability to inspire, motivate, and manage a team.
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Expertise in developing and executing integrated marketing campaigns, both digital and traditional.
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Deep understanding of branding, creative development, digital marketing (including social media), and public relations.
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Proven ability to use data and analytics to drive decision-making and improve marketing strategies.
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Exceptional communication, writing, and presentation skills.
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Excellent project management and organizational skills, with the ability to manage multiple initiatives simultaneously.
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Experience with budgeting, forecasting, and financial oversight of marketing programs.
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Highly proficient in tools such as Google Analytics, social media management platforms, and content management systems.
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Strong understanding of SEO/SEM, content marketing, and social media best practices.
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Ability to work under pressure, meet deadlines, and maintain a positive attitude in a fast-paced environment.
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A creative and strategic thinker who can balance innovation with practicality.
What You Bring to the Table:
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A deep love for Denver and its vibrant community.
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A vast network of local connections and the ability to draw in the city’s influencers.
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Creativity and a keen eye for what’s trending in the local scene.
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Excellent communication skills and a talent for relationship-building.
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A passion for guest service, with the ability to handle challenges with poise.
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The confidence to take the lead and the drive to make our venues the coolest spots in town.
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Working knowledge / excellence in hospitality industry
Perks & Benefits:
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Medical, Dental, Vision Insurance
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Disability and Life Insurance
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401K Plan
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Annual bonus plan
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Marketing research and community engagement days
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Corporate Paid Holidays
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Employee Discounts
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