Marketing Director

Job Summary
We are seeking an experienced and dynamic Director of Marketing to lead our marketing efforts and drive our brand's growth. The ideal candidate will possess a strong background in various marketing disciplines, including advertising, e-commerce, SEO, and performance marketing. This role requires a strategic thinker with a passion for analytics and creativity, capable of developing innovative marketing strategies that resonate with our target audience.

Responsibilities

• Develop and implement comprehensive marketing strategies to enhance brand awareness and drive customer engagement across multiple channels.
• Set up advertising campaigns, ensuring alignment with overall business objectives and market trends.
• Create, edit and graphically design content for social media, website and blogs.
• Post daily on all social media channels for various brands
• Manage e-commerce initiatives to optimize online sales and improve user experience.
• Utilize SEO best practices to increase organic search visibility and website traffic.
• Create compelling content for various platforms, including social media, email marketing, and the company website.
• Analyze market trends and consumer behavior to inform marketing strategies and identify new opportunities.
• Collaborate with cross-functional teams to ensure cohesive messaging and branding across all channels.
• Monitor and report on the performance of marketing campaigns using analytics tools to measure effectiveness and ROI.
• Lead a team of marketing professionals, providing guidance, mentorship, and support for their professional development.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• Proven experience in a senior marketing role with a strong track record of successful campaign management.
• Proficiency in Adobe Creative Suite and / or CANVA for content creation and design purposes.
• Strong understanding of social media marketing strategies and tools.
• Must have experience in editing photos and videos
• Experience with email marketing and CRM platforms and best practices.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Exceptional communication skills, both written and verbal, with the ability to present ideas clearly.
• Strong leadership skills with experience managing a diverse team.

Join us as we strive to elevate our brand presence in the market through innovative marketing strategies!

Job Type: Full-time

Pay: $30.00 - $45.00 per hour

Schedule:

• 8 hour shift

Work Location: In person