Marketing Director

Job Overview
We are seeking a dynamic and results-driven Director of Marketing to lead our marketing initiatives and drive brand growth. This strategic role requires a visionary leader who can develop and execute comprehensive marketing strategies across various channels. The ideal candidate will possess a strong background in digital marketing, health care marketing, performance marketing, with a passion for leveraging analytics to optimize campaign effectiveness.

Duties

• Develop and implement innovative marketing strategies that align with business objectives and enhance brand visibility.
• Oversee all aspects of digital marketing, including SEO, performance marketing, and advertising campaigns across multiple platforms.
• Manage print advertising efforts to ensure cohesive messaging across all channels.
• Conduct market research to identify trends, customer needs, and competitive landscape to inform product management decisions.
• Utilize analytics tools to measure campaign performance, derive insights, and make data-driven recommendations for improvement.
• Collaborate with cross-functional teams to ensure alignment on marketing goals and product launches.
• Create and manage the marketing budget to maximize ROI while ensuring effective allocation of resources.
• Lead the marketing team by providing mentorship, guidance, and professional development opportunities.

Experience

• Proven experience in a senior marketing role with a focus on healthcare marketing strategies.
• Strong knowledge of performance marketing techniques and advertising best practices.
• Familiarity with health care management processes and market analysis.
• Proficiency in SEO strategies and analytics tools to track performance metrics.
• Experience with WordPress for content management and website optimization.
• Excellent budgeting skills with the ability to manage resources effectively.
• Strong leadership skills with the ability to inspire and motivate a team towards achieving common goals.

If you are passionate about driving impactful marketing initiatives and have the skills necessary to excel in this role, we encourage you to apply.

Job Type: Full-time

Pay: $88,880.00 - $98,469.00 per year

Schedule:

• Choose your own hours
• Day shift
• Monday to Friday

Ability to Commute:

• Dumfries, VA 22025 (Required)

Ability to Relocate:

• Dumfries, VA 22025: Relocate before starting work (Required)

Work Location: Hybrid remote in Dumfries, VA 22025