Marketing Director

Job Title: Head of Marketing – Hands-On Product Sales Specialist

Job Overview:
We are seeking a self-driven and stylish Head of Marketing who thrives in the fast-paced world of e-commerce and product marketing. This is a hands-on role with no team to manage—your focus will be entirely on moving products, making them look irresistible, and driving sales through creative and impactful marketing strategies. You are a trendsetter with an impeccable sense of style, deeply in tune with Millennial and Gen Z audiences, and have a natural intuition for selling and merchandising.

Responsibilities:

• Sales-Driven Marketing: Create and execute marketing strategies that prioritize product movement and drive sales through various channels, including email campaigns, e-commerce merchandising, social media, and paid advertising.
• E-commerce Merchandising: Optimize product presentation, descriptions, and imagery to make products visually appealing and desirable on e-commerce platforms.
• Mass Email Campaigns: Design and implement email campaigns that capture attention, drive engagement, and convert leads into customers.
• Social Media Marketing: Craft and manage dynamic social media content that resonates with Millennial and Gen Z trends while showcasing products in an aspirational way.
• Paid Advertising: Strategically manage and optimize Google Pay-Per-Click (PPC) campaigns and Facebook/Instagram ads to maximize ROI and sales performance.
• Trendspotting: Stay ahead of the curve by identifying emerging trends and ensuring products are marketed in a way that feels fresh, relevant, and on-brand.
• Data-Driven Approach: Analyze marketing performance metrics to identify opportunities for improvement and ensure campaigns are delivering results.
• Creative Visual Storytelling: Collaborate on creative campaigns that make products irresistible, using bold visuals and compelling storytelling.

Qualifications:

• Proven experience in marketing, e-commerce, or product merchandising with a focus on driving sales.
• Deep understanding of Millennial and Gen Z audiences, their shopping habits, and the trends they love.
• Expertise in creating and executing successful email campaigns, social media content, and paid ad strategies.
• Strong aesthetic sensibility with an eye for design, photography, and product presentation.
• Proficiency in tools like Shopify, Klaviyo, Google Ads, Facebook Ads Manager, and analytics platforms.
• Excellent communication skills and a creative, hands-on mindset.
• A personal style that reflects an understanding of fashion, trends, and contemporary culture.
• Highly organized and self-motivated, with the ability to work independently and thrive in a results-oriented environment.

Why Join Us?

• A chance to directly influence sales and product movement in a fast-growing brand.
• The opportunity to work with cutting-edge products and trends in a highly creative role.
• A dynamic, flexible work environment with no red tape—just results.

If you’re a self-starter with a flair for marketing, style, and selling, we’d love to hear from you!

Duties

• Develop and implement comprehensive marketing strategies that align with company goals and enhance brand visibility.
• Oversee all aspects of digital marketing, including E-commerce platforms, SEO optimization, and online advertising campaigns.
• Analyze market trends and consumer behavior to identify opportunities for growth and improvement.
• Utilize analytics tools to measure the effectiveness of marketing efforts and adjust strategies accordingly.
• Manage the creation of engaging content across various channels, ensuring consistency in messaging and branding.
• Collaborate with sales teams to develop promotional materials that support sales initiatives.
• Lead the design and execution of creative campaigns using Adobe Creative Suite to enhance brand identity.
• Conduct market research to stay ahead of industry trends and competitor activities.
• Mentor and guide the marketing team, fostering a culture of innovation and continuous improvement.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• Proven experience in a senior marketing role with a focus on E-commerce, SEO, advertising, and analytics.
• Proficiency in Adobe Creative Suite, HTML, and copywriting skills.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication skills with the ability to present ideas clearly to stakeholders at all levels.
• Demonstrated ability to lead teams effectively while managing multiple projects simultaneously.
• A passion for research and staying updated on market trends to inform strategic decisions.

Join our team as the Director of Marketing and play a pivotal role in shaping our brand's future!

Job Type: Full-time

Pay: $65,000.00 - $85,000.00 per year

Benefits:

• Paid time off

Schedule:

• 8 hour shift

Ability to Commute:

• Orlando, FL 32804 (Preferred)

Ability to Relocate:

• Orlando, FL 32804: Relocate before starting work (Preferred)

Work Location: In person