Marketing Director

Job Summary
We are seeking a dynamic and experienced Director of Marketing to lead our marketing department and drive our brand's growth and visibility. The ideal candidate will possess a strong background in advertising sales, content marketing, and analytics, with a proven track record of developing successful marketing strategies. This role requires a creative thinker who is adept at utilizing the latest marketing tools and technologies to enhance our market presence.

Responsibilities

• Develop and implement comprehensive marketing strategies that align with the company's goals and objectives.
• Oversee advertising campaigns across various platforms, ensuring effective messaging and targeting.
• Conduct market research to identify trends, customer needs, and competitive landscape to inform marketing decisions.
• Manage content marketing initiatives, including blogs, social media, email campaigns, and website content to engage target audiences.
• Utilize Google Analytics and other tools to analyze campaign performance and optimize strategies based on data-driven insights.
• Collaborate with product management teams to ensure alignment between product offerings and marketing efforts.
• Lead the marketing team in executing initiatives while fostering a culture of creativity and collaboration.
• Stay updated on industry trends and emerging technologies to continuously improve marketing practices.

Skills

• Strong knowledge of advertising sales techniques and strategies.
• Proficiency in Adobe Creative Suite for creating compelling visual content.
• Experience in market analysis and research methodologies.
• Familiarity with Google tools for analytics and advertising purposes.
• Expertise in content marketing strategies that drive engagement and conversions.
• Knowledge of marketing automation tools to streamline processes and improve efficiency.
• Excellent communication skills, both verbal and written, with the ability to present ideas clearly.
• Strong leadership skills with the ability to motivate and guide a team towards achieving common goals.
• Strong knowledge of Google, ALL social media platforms, Home Advisor, etc. ad programs
• Able to edit videos into creative content
• Drive customer engagement by creating campaigns

Join us as we strive to elevate our brand through innovative marketing strategies that resonate with our audience!

Job Type: Full-time

Pay: $50,000.00 - $95,879.00 per year

Schedule:

• 8 hour shift
• Monday to Friday
• Weekends as needed

Work Location: Hybrid remote in Groveland, FL 34736