Marketing Director

Job Summary
We are seeking a dynamic and strategic Director of Marketing to lead our marketing initiatives and drive company growth. The ideal candidate will possess a deep understanding of marketing strategies and techniques and be able to effectively describe our services to potential referral offices. This role requires an outgoing and organized personality. This role also requires a creative thinker who can collaborate effectively across departments to develop and implement comprehensive marketing strategies that enhance our market presence.

Responsibilities

• Develop and execute comprehensive marketing strategies to drive brand awareness, client acquisition, and referrals for speech, physical, and occupational therapy services.
• Oversee all aspects of marketing campaigns, including digital marketing, social media, email marketing, events, and print materials.
• Cultivate and maintain strong relationships with referral sources such as physicians, schools, and community organizations.
• Create and manage content for website, social media platforms, and marketing collateral to ensure consistency of brand messaging.
• Monitor and analyze marketing performance, utilizing data-driven insights to optimize strategies and ensure continued growth.
• Organize and participate in community outreach and educational events to promote our services.
• Work closely with the leadership team to align marketing strategies with overall business goals.
• Manage marketing budgets and allocate resources effectively.

Skills

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Experience in healthcare marketing or therapy services is a plus.
• Familiarity with CRM software and marketing automation tools.
• Knowledge of local community healthcare providers and organizations.
• 2+ years of experience in marketing, preferably in the healthcare or therapy services industry.
• Strong understanding of digital marketing, including SEO, SEM, email marketing, and social media advertising.
• Proven track record of successful marketing campaigns and lead generation strategies.
• Exceptional communication and interpersonal skills with the ability to build relationships with referral partners and internal teams.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Creative thinker with excellent problem-solving skills and attention to detail.

Preferred Skills:

• Experience in healthcare marketing or therapy services is a plus.
• Familiarity with CRM software and marketing automation tools.
• Knowledge of local community healthcare providers and organizations.

Why Join Us?
At Hands On Learning Therapy Services, you’ll be part of a supportive team that is passionate about improving the lives of our clients. We offer a collaborative work environment, opportunities for professional growth, and a chance to make a significant impact in the community. If you're a driven marketer looking to contribute to the growth and success of a meaningful cause, we'd love to hear from you!

Job Type: Part-time

Pay: $15.00 - $28.00 per hour

Expected hours: 5 – 20 per week

Benefits:

• Flexible schedule

Schedule:

• Day shift

Work Location: In person