Marketing Director (Business-To-Consumer)

A leading higher education institution based in South Florida is hiring an experienced direct-to-consumer Marketing Director to help grow enrollment and partnerships by leading strategic marketing efforts and contributing to student success in high-demand careers. This role offers a great work environment including collaborative team culture and professional development opportunities with a hybrid work model of 3 days onsite/2 days remote.

Key Responsibilities:

• Develop and execute competitive strategies to drive enrollment, enhance brand recognition, and maximize ROI through digital and referral channels.
• Oversee marketing programs using project management best practices to ensure timely and cost-effective execution.
• Optimize campaigns based on key metrics (conversion rates, cost-per-inquiry, cost-per-start).
• Ensure all marketing communications comply with regulatory standards.
• Manage reporting systems to provide actionable insights and track marketing performance.
• Drive quality inquiry generation to meet enrollment targets while maintaining budget efficiency.
• Foster a collaborative, results-driven team culture; mentor team members and align efforts with institutional goals.

Qualifications:

• A bachelor’s degree is required; a master’s in marketing, business or related field is preferred.
• 4+ years of progressive marketing leadership experience (preferably in higher education).
• Direct people management experience including hiring, mentoring, performance management, setting/tracking goals & KPIs, etc.
• Experience managing relationships with vendors and outside agencies.
• Proficient in data analysis and reporting
• Strong project management skills

Job Type: Full-time

Pay: $142,115.00 - $150,141.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Professional development assistance
• Tuition reimbursement
• Vision insurance

Schedule:

• Monday to Friday

Education:

• Bachelor's (Required)

Experience:

• B2C Marketing: 3 years (Required)
• Direct marketing: 2 years (Required)
• people management: 2 years (Required)

Ability to Commute:

• Hialeah, FL 33016 (Preferred)

Work Location: Hybrid remote in Hialeah, FL 33016