Marketing Director - Houston

We consider People first and believe true success can only be achieved when it is experienced by our shoppers, retailers, and team members alike. That’s not a tagline, those are our Core Company Values, written by our People, for our People.

With sites across North America, our diverse internal and external communities, stakeholders, and partners choose Tanger for the best value, experience, and opportunities. We care about delivering on the Tanger Difference of working at Tanger.

In our continued transformation from a real estate company to a customer experience company, we are seeking a Marketing Director. This position will report directly to the General Manager at our Houston, TX center and includes working with the management team, vendors, tenants, and shoppers.

About the Role:

As the Marketing Director and a member of the management team, your passion to increase center sales and traffic will help you drive the Marketing and Marketing Partnerships of the center, promote the center and retailers, and create sponsorship and media income opportunities that will make Tanger a First Choice destination and shopping experience.

In this role, you will be an instrumental part of our team by connecting closely with retailers to provide them with the services and support they need to be successful. Your interface with customers will ensure more frequent visits to shop and share their positive experience with friends and family. You will assist the General Manager in developing a comprehensive strategic business plan to include advertising, special events, and serving as an ambassador for our brand. You will work closely with our Customer Service team to deliver the highest level of service to our shoppers.

We will look to you to champion improvements, tackle problems, and demonstrate leadership. If you are an enthusiastic individual who thrives in a challenging, forward thinking, and fast-pace team environment, then this is the job for you. Tanger offers a dynamic learning environment with opportunities to advance and learn alongside accomplished business leaders.

About the Tanger Perks:

• Competitive salary
• Generous Suite of Medical, Dental, and Vision Benefits
• 401(k) match
• Paid PTO and Holidays
• Paid Volunteer Hours
• Team Member Paid Leave Programs
• Tuition Reimbursement
• Wellness Incentives
• Group Life and Disability Insurance
• Voluntary Benefits
• Team Member Discounts
• And more…

How can you contribute to what we do?

• Customer-centric and community oriented, you will develop and execute an annual marketing plan and budget which increases center sales and traffic, drives sponsorship and media sales, supports Tanger corporate programs and positions Tanger and the center as good corporate citizens.
• As the primary Business Development representative for the center, you will embrace creating mutually beneficially marketing partnerships in order to meet annual revenue goals established by the company. You will be able to effectively prospect, canvass and close media, sponsorship, and non-transactional revenue deals with insight and integrity.
• You will monitor and maintain the marketing budget, be able to account for variances and adjust your plan and budget in response to the real time business climate. You will complete monthly financial forecasts managing real time revenue and expense positions, providing frequent updates to GM.
• Keenly aware of the current retail landscape and consumer trends, you will create and/or execute national and local programs that integrate retailers, drive traffic and sales, create revenue opportunities and generate positive publicity for the center. Results should be trackable and ROI analyzed for programs.
• In order to achieve personal and property sales goals and drive NOI, you will actively create and sell media, sponsorship, and programming opportunities.
• Managing the local sales process from beginning to end, you will establish a pipeline, refine sales targets and pitches, and cultivate relationships with brand-appropriate partners in pursuit of center deals.
• In this role, you will effectively communicate the benefit of Tanger Outlets and offer marketing and advertising solutions to clients.
• Collaborating with RVP of Marketing, Corporate Marketing and media agency you will develop targeted advertising and media plans.
• Using area print and broadcast resources you will garner publicity on a local and regional level. You will prepare and distribute press releases and media alerts, as well as maintain an updated media contact list for the center’s market.
• You will provide retailers with the support they need to be successful by cultivating strong retailer relations, working with the General Manager to host quarterly meetings, and communicate via a monthly newsletter.
• We will look to you to flawlessly execute national, regional and local Marketing and Marketing Partnership programs.
• Engaging with the local community, you will develop and execute a local tourism strategy to include bus and tour group programs, partnerships and cross-promotions with local hotels, resorts and other tourist destinations. You will participate in festivals, conventions and trade shows as applicable.
• You will develop positive working relationships with community, civic leaders and the city. To benefit the center’s growth and increase awareness of the center’s and Tanger’s role as a good corporate citizen, you will participate actively in the area Chamber of Commerce, Convention and Visitors Bureau, Welcome Centers and other city organizations.
• With the goal of moving business forward and eliminating obstacles to progress, you will ensure field support for all Tanger Corporate Departments, as required including Marketing, Leasing, Accounting, etc.

About You:

• You naturally use independent judgment, critical thinking and prioritization to understand changing business needs.
• You possess the ability to identify areas of ambiguity and think strategically to make decisions within established policies and guidelines.
• You have management/supervisory experience and demonstrated leadership capacity, including the ability to mentor, influence and motivate others. You have the ability to evaluate assigned personnel, establish priorities, provide training and ensure property marketing and business development plans are executed flawlessly.
• You are an exceptional communicator with a passion for people with strong interpersonal skills and are comfortable working in a team-oriented environment. Building team relationships to increase performance, cohesion, and engagement is important to you.
• You have exemplary presentation skills and have no problem speaking effectively with retailers, customers, vendors, and employees.
• You are comfortable in a fast-paced environment and possess exceptional organizational and time management skills which help you prioritize and manage multiple high-level projects with timelines even through frequent interruptions and changing deadlines.
• You are proficient in Microsoft Word, Excel, PowerPoint, Office 365, and are able to quickly learn Tanger systems.
• Your education includes a bachelor’s degree from an accredited university and 4+ years of experience in marketing, sales, public relations, hospitality or any combination of equivalent education and experience. Experience in the commercial real estate industry or a retail environment is a plus.
• Working a flexible schedule to accommodate business needs, including holidays, is no problem.
• You are able to travel via commercial airlines and maintain a valid driver's license to operate your own vehicle or rental car in a safe manner. This position requires up to 5% travel.

Experience the difference and be a part of our extraordinary team!

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