Velocity Vehicle Group
Marketing Director - Rancho Cucamonga, Ca
LOCATION
Hybrid environment with at least 2 days in-office per week.
QUALIFICATIONS
Bachelor's degree in marketing, business, or a related field; 7-10 years of marketing experience, preferably in B2B marketing within financial services or transportation industries; strong analytical and leadership skills; exceptional communication and collaboration skills.
RESPONSIBILITIES
Collaborate with senior leaders to develop marketing strategies; enhance brand visibility and lead generation; manage digital marketing campaigns; utilize Salesforce CRM and Pardot for tracking leads; stay informed on industry trends for growth opportunities.
INDUSTRY
Insurance and Financial Services
SHORT DESCRIPTION
Seeking a Marketing Director to shape and execute marketing strategies across a diverse portfolio of services, driving growth and brand visibility in commercial trucking insurance, SBA lending, and commercial trailer leasing.
As the Marketing Director, you will work closely with senior leaders across commercial, risk, operations, and legal to create and commercialize new segments and products while increasing brand visibility and supporting business growth.
Key Responsibilities:
- Collaborate with senior leaders to develop and execute marketing strategies that drive growth and create new product segments.
- Strategize and lead initiatives to enhance brand visibility, generate leads, and support sales efforts.
- Lead key processes, including market planning, industry segmentation, and product innovation.
- Build and manage external partnerships to deliver brand, digital, value proposition, and communications capabilities.
- Manage the digital marketing team to plan and optimize multi-channel campaigns (email, social media, PPC), ensuring compliance and driving conversions.
- Utilize Salesforce CRM and Pardot to track leads, measure campaign effectiveness, and drive marketing automation initiatives.
- Stay informed about industry trends, competitor activities, and emerging technologies to identify new opportunities for growth and innovation.
- Bachelor’s degree in marketing, business, or a related field.
- 7-10 years of marketing experience, ideally in B2B marketing within financial services or transportation industries.
- Strong analytical skills with the ability to make data-driven decisions.
- Proven leadership skills with experience managing marketing teams and external partners.
- Exceptional communication and collaboration skills to partner effectively across functions.
- Flexibility to work in a hybrid environment, with at least 2 days in-office per week.
- $150-175K plus bonus
- Fantastic Culture
- 401k + match
- Health, Dental & Vision Insurance + HSA & FSA
- Employer paid Life Insurance
- Paid Vacation Days
- Sick Leave
- Company perks such as employee discounts, company events and training programs
- Excellent Training and Career Advancement Opportunities
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