Marketing Events Specialist
LOCATION
Hybrid work option with Resource Centers in Nashville, TN, Boulder, CO, and San Diego, CA.
QUALIFICATIONS
Bachelor's degree in Marketing, Communications or related field; 3+ years of experience managing live and/or digital events; proficiency in marketing automation platforms, strong project management skills; excellent verbal and written communication skills.
RESPONSIBILITIES
Manage organization and execution of live events and digital webinars; coordinate marketing assets, build and manage event calendars, provide training to presenters, and analyze event metrics; oversee vendor contracts and logistics.
INDUSTRY
Healthcare Workforce Solutions
SHORT DESCRIPTION
Join HealthStream as a Marketing Events Specialist to execute live and digital events supporting the organization's marketing goals within healthcare workforce solutions.
Company Overview
HealthStream is the leader in healthcare workforce solutions. We help organizations work better by helping their people work smarter.
HealthStream provides the leading learning, clinical development, credentialing, and scheduling applications delivered on healthcare’s #1 platform. We streamline everyday tasks while improving performance, engagement, and safety – fostering a workplace where people flourish, and care thrives.
Why Join Us
At HealthStream, you’ll have the opportunity to make a meaningful impact on the future of healthcare by collaborating with a team of talented professionals dedicated to innovation and excellence. We offer competitive compensation, comprehensive benefits, and a supportive work environment where creativity and collaboration thrive.
Our shared vision is to enhance the quality of healthcare by empowering the people who deliver care – a commitment we have upheld for over 30 years through providing innovative solutions and driving constant growth. Join us in revolutionizing the healthcare industry and shaping the future of patient care. As a HealthStreamer, you will be at the forefront of healthcare technology innovation, making a recurring impact on the industry.
We’re proud of our values-forward culture that offers our people:
Mission-oriented work
Diverse and inclusive culture
Competitive Compensation & Bonuses
Comprehensive Insurance Plans
Mental and Physical Health Support
Work-from-home flexibility
Fitness Center Reimbursements
Streaming Good time off for volunteering
Wellness workshops
Buddy Program for new HealthStreamers
Collaborative work environment
Career growth opportunities
Continuous learning opportunities
Inspiring workspaces to collaborate and connect with other HealthStreamers
Free employee parking at our Resource Centers in Nashville, Boulder and San Diego
At HealthStream, our thriving culture encourages collaboration and values contributions, allowing our team members to continuously solve big problems and grow. We offer flexibility and paid time off to support work-life integration for all employees, including a hybrid work environment and Streaming Good volunteer day. For team members in commutable distance, HealthStream has Resource Centers in Nashville, TN, Boulder, CO, and San Diego, CA. Our resource centers provide an inspiring workspace to collaborate and recharge as well as company-sponsored onsite social events for development, connection, and celebration.
We are committed to driving innovation in healthcare and ensuring that patients receive competent care from qualified professionals. As a HealthStream team member, you will help bring this vision to life. If you want to work for a company committed to its values and vision, HealthStream is the place for you!
HealthStream is an equal opportunity employer. HealthStream prohibits employment practices that discriminate against individual employees or groups of employees on the basis of age, color, disability, national origin, race, religion, sex, sexual orientation, pregnancy, veteran or military status, genetic information or any other category deemed protected by state and/or federal law.
Position Overview
We are seeking a Marketing Events Specialist to join our Customer Marketing team, supporting HealthStream’s internal team of product marketers in executing live events, such as tradeshows and customer events, as well as digital events, such as webinars, webcasts, and other digital events, as part of their overall marketing goals.
Key activities encompassing tradeshows include pre-event organization, event contracts, booth assignments, shipping and install logistics, communication, and lead management. Key events encompassing digital events include cross collaborating with marketing colleagues to build digital components, audience development, audience engagement and event management. This role reports to the Manager, Marketing Events.
Key Responsibilities
You will be responsible for adhering to all HealthStream security policies, procedures, and assigned training.
Manage, organize, and configure multiple digital events at different stages of completion and due dates
Manage, organize, and execute multiple live events/tradeshows at different stages of completion and due dates
Build marketing assets related to each webinar, including invitations, audience lists, automations and other pre-event elements
Coordinate marketing and tradeshow assets related to each event, partnering with product marketing stakeholders
Serve as the producer for digital events and technical liaison with vendor, building all event elements in our ON24 Webinar platform
Ensure all trade show and digital event material and content are aligned with brand standards
Responsible for building or obtaining assets required for trade show and events, including booth, fixtures, graphics and display or demonstration products, invitations, audience lists, automations, as well the preparation and logistics involved with their successful delivery to and returning from the event.
Create, maintain and execute digital and trade show calendars
Provide training to presenters and client attendees and assist with pre-event planning calls and walk-throughs
Share metrics from both webinars and trade shows in the form of lead generation, audience registrations, attendance, etc.
Monitor inventory of show event property including booth spaces, equipment, furniture, banners, signs and other items relevant to HealthStream events and shows
Manage the proposals, contracts, and invoices of all vendors, from start to finish
Depending on event schedule, evening and weekend work occasionally required
Occasional to frequent travel is required; preferred but not required that the candidate be in the greater Nashville or Middle Tennessee area
Requirements
Bachelor of Arts in Marketing, Communications or related field a minimum requirement
3+ years proven experience managing live and/or digital events is required, including working with event venues, trade show logistics and/or virtual event platforms
Competent in marketing and sales automation platforms preferably Pardot and Salesforce
Strong project management experience, including platform management experience in Wrike, Basecamp, etc.
Experience working with On24 platform is preferred
Previous experience working in a complex organization
Experience bringing multiple teams to the table to balance prioritizations
Qualifications
Must possess excellent verbal and written communication skills
Excellent organizational skills with a proven record of managing multiple event projects simultaneously with an attention for detail
Experience analyzing campaigns, data, and reports to inform event marketing strategy
Strong computer skills and understanding of the Web and business processes
Ability to anticipate needs and solve logistical problems that arise during events
Confidently lead calls, strategy sessions, and meetings
Understanding of tradeshow lead generation
Empathetic, curious, collaborative, and positive mindset
Efficiently completes tasks in a fast-paced environment. Strong ability to manage relationships with a variety of internal/external groups. Some Healthcare experience preferred but not required.
Benefits
HealthStream offers a comprehensive benefits package to eligible employees, including:
Medical, Dental and Vision insurance
Paid Time Off
Parental Leave
401k and Roth
Flexible Spending Account
Health Savings Account
Life Insurance
Short- and Long-Term Disability
Medical Bridge Insurance
Critical Illness Insurance
Accident Insurance
Identity Protection
Legal Protection
Pet Insurance
Employee Assistance Program
Fitness Reimbursement
Are you passionate about enhancing healthcare outcomes and empowering healthcare professionals? Join the HealthStream team and become a HealthStreamer! Together, we can make a difference in the world of healthcare.
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