Marketing - Field Activation Specialist

At Angry Chickz, we support our Restaurants through both the Support Center & Operations Field Leadership. Our commitment & dedication to Restaurant support is one of our competitive advantages! Local Field Marketing Managers are aligned to a specific Region, Market or Area and are functional experts in various marketing disciplines.

Role & Responsibilities:
The Field Activation Specialist will work directly with the VP of Marketing, Operations and Restaurant Leaders to develop local strategies, tactics and plans that help the Restaurants and brand achieve its’ goals.
Restaurant Marketing is the implementation of the Angry Chickz brand and Marketing Strategy. At Angry Chickz, Marketing is executed through localized Grass-Roots or Neighborhood Marketing, Media & Public Relations, Sponsorships (paid partnerships with “for profit” organizations) and Active Community Involvement initiatives (paid & non-pad partnerships with “non-profit” organizations).
The Field Activation Specialist will lead the development and execution of Restaurant & DMA level marketing plans that are aligned to brand standards and designed to achieve Business goals. In addition to consistently driving Customer traffic, goals will include establishing a strong brand with clear market positioning to increase brand loyalty and sales. The Field Activation Specialist will be responsible for evaluating the effectiveness of marketing strategies, tactics & programs and provide feedback, and collaborate with the Support Center Marketing team to influence the evolution of programs, systems & processes.

Primary Responsibility – Support Restaurants to drive sales

• Local Marketing Execution:
• Develop and implement localized marketing initiatives that align with corporate strategies and resonate with the target community.
• Support store openings, events, and promotional campaigns to drive traffic and brand awareness.
• Community Engagement:
• Build relationships with local organizations, influencers, and businesses to foster partnerships and sponsorship opportunities.
• Represent the brand at community events and ensure consistent messaging and positive brand representation.
• Performance Tracking and Reporting:
• Monitor the success of marketing initiatives through KPIs such as foot traffic, sales lift, and customer engagement metrics.
• Provide regular reports and insights to the corporate marketing team to optimize future campaigns.
• Collaboration and Communication:
• Act as a liaison between corporate marketing, franchisees, and store teams to ensure alignment on objectives and messaging.
• Train and support store teams on executing marketing initiatives and maintaining brand standards.
• Budget Management: Manage allocated budgets for field marketing activities, ensuring cost-effective and impactful spending.

Required Core Competencies

• Team oriented, collaborative & culturally aligned (Work Hard & Have Fun!)
• Restaurant Support focused!
• Sales driven & business savvy
• Exercises good judgment & decision making
• Internally motivated & trustworthy
• Strong understanding of local marketing tactics, community engagement, and brand activation.
• Excellent interpersonal and communication skills with the ability to build relationships across diverse audiences.
• Self-starter with strong organizational skills and the ability to manage multiple projects simultaneously.
• Proficiency in marketing tools, social media platforms, and performance analytics.
• Ability to establish goals and convert plans into action

Qualifications:

• Bachelor’s Degree Required (Marketing & Communications degree preferred) or relative experience in a field marketing role
• 3-5 years of Marketing experience required
• Field Marketing experience in a multi-unit restaurant /retail environment (“trade area based” marketing planning & execution)
• Knowledge and experience working with media and sponsorships including establishing new & maintaining relationships, negotiating contracts, implementing assets and assessing impact
• Possess a valid driver's license

Position/Role Requirements

• General knowledge of core marketing concepts and competencies
• Operational mindset with strong interpersonal skills
• Strong brand and financial acumen
• Expert time management and project organizational skills
• Acts as a role model, consistently represents & lives Angry Chickz Values
• Adherence to Company “How We Do Business” requirements
• Required to live within assigned Region, Area or Market (Home Base or Regional Office Base as assigned)
• Ability to Travel 50-70% within designated area

The total compensation package for this position includes a full range of medical, financial, and/or various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered. Pay is based on location, experience, qualifications etc.