Marketing Generalist

Marketing Generalist

Full Time

Location: Remote

Who we are:

Founded in 2015, TimeDoc Health is a leader in virtual Chronic Care Management (CCM) for healthcare providers - one of the largest new markets in healthcare. We enable providers to deliver truly continuous, comprehensive care by helping them establish care management programs for patients with chronic and behavioral health conditions. Our solution combines a care management SaaS platform, remote patient monitoring devices, and digital care management services to provide the personal touch often missing in healthcare. We have scaled our platform to over 50,000 enrolled patients and have set a goal to reach one million patients by the end of 2025. Are you ready to have a huge impact on thousands of patients' lives? Apply now to get started!

The ideal candidate demonstrates the following core competencies:

• 
  Conference and Event Planning. Demonstrates the ability to strategize, organize, and execute successful events by coordinating logistics, engaging attendees, and ensuring seamless execution.
• Content Development. Exhibits proficiency in creating compelling and relevant content across various channels to effectively communicate key messages and engage target audiences.
• Marketing Technology Proficiency. Demonstrates proficiency in marketing technology platforms, including customer relationship management (CRM) systems, marketing automation tools, and analytics platforms. Utilizes technology to streamline marketing processes, personalize patient experiences, and measure campaign effectiveness.

• • 
    Project Management Skills. Effectively plans, executes, monitors and controls projects to achieve specific goals and deliverables while efficiently using resources and adhering to deadlines.
  • Accountability Demonstrates ownership, commitment and follow through in achieving results.

• 
  Collaboration and Teaming. Works well across functions and groups; champions best practices.
• Attention to Quality and Accuracy. Produces documents, communications and other outcomes that are accurate and complete
• Results and Performance Driven. Assumes personal ownership and accountability for business results and solutions; consistently delivers results that meet or exceeds expectations; makes customers central to all thinking; keeps the focus on driving customer value.

The Role: In a Nutshell

As a Marketing Generalist at TimeDoc Health, you will play a pivotal role in supporting various marketing initiatives, including patient engagement, marketing campaign development, content development, digital marketing and content marketing, product marketing, and sales collateral creation. Reporting to the Chief Commercial Officer, you will work closely with cross-functional teams to execute marketing campaigns and initiatives that drive business growth and enhance brand visibility.

Responsibilities:

Patient Engagement Strategy

• Develop and implement patient engagement campaigns to drive awareness, participation, and retention in TimeDoc's CCM, RPM and BHI programs.
• Create personalized communication strategies to improve patient adherence, satisfaction, and outcomes.
• Collaborate with the Care Team to identify opportunities to engage patients across the patient journey.
• Monitor and analyze patient feedback and engagement metrics to refine strategies.

Marketing Campaign Development

• Design and execute multi-channel marketing campaigns, including email, SMS, social media, and direct mail.

• Partner with the clinical team to ensure all marketing materials are compliant with healthcare regulations and reflect patient needs accurately.

Content Development:

• Develop engaging and informative content for marketing materials, including blog posts, whitepapers, case studies, and presentations.
• Collaborate with subject matter experts to create content that educates and resonates with our target audience.

Digital Marketing and Content Management

• Manage the company's website and patient portal content to ensure ease of access and a seamless user experience.
• Use SEO strategies to improve patient education resources and online visibility.
• Develop and manage a social media presence to foster community and promote health-related initiatives.

Product Marketing:

• Support product marketing efforts by creating compelling messaging, positioning, and sales collateral for our solutions.
• Develop product-related content, such as product guides, feature announcements, and demo scripts, to support sales enablement.

Sales Collateral Creation:

• Design and produce sales collateral, including brochures, data sheets, and presentations, to support the sales team's efforts.
• Ensure sales materials are aligned with brand guidelines and effectively communicate product benefits and value propositions.

Requirements:

• 2+ years of marketing experience with a focus on event planning, content development, product marketing, or sales collateral creation
• B2B experience in the healthcare space preferred
• Strong project management skills with the ability to manage multiple projects simultaneously
• Excellent communication and writing skills, with the ability to create clear and compelling content
• Experience with B2B Marketing and Engagement platforms, e.g. HubSpot, Outreach, Cured, and SalesForce
• Proficiency in Google Suite, Microsoft Office Suite and design software (e.g., Adobe Creative Suite, Canva)
• Bachelor's degree in Marketing, Communications, or related field
• Customer-centric - always seeks to optimize customer ease of access/experience.
• Highly collaborative; proven track record of working effectively as part of an experienced, diverse team and successfully advocating for strong ideas.

We offer:

• Evergrowing benefits - health, dental, vision, PTO, paid holidays, floating holidays, 401K, and much more coming soon!
• A culture that will have you coming back for more - From online spirit week, to chat rooms filled with cake recipes, we've built a vibrant community that allows workers to connect on a personal level both in-person and from their home offices.
• A great place to build a career - As TimeDoc grows, we are committed to promoting from within
• A passion for the intersection of the worlds of medicine and tech
• A mission that you can believe in - helping keep patients healthy and out of the hospital is why we do what we do.

TimeDoc Health is an Equal Opportunity Employer. TimeDoc Health does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.