Marketing Generalist

Overview
The Marketing Generalist supports Ansay & Associates’ brand strategy through content creation, project management, and coordination across digital and traditional marketing channels.

Responsibilities

• Execute marketing programs to promote the brand per direction from the Director of Brand Marketing.
• Maintain brand consistency across trademarks, logos, and publications.
• Support marketing plans aligned with brand strategy and agency wide strategic initiatives.
• Coordinate with vendors for branded items
• Manage inbound marketing programs for lead generation.
• Assist in web content updates on Ansay.com, and report on analytics to improve user experience.
• Manage targeted email campaigns and fulfill requests from the marketing inbox (e.g., POS sheets, ads).
• Develop and implement social media plans to increase brand awareness and engagement.
• Manage sponsorship initiatives.
• Create presentations and corporate communications as needed.

Skills

• Bachelors Degree in Marketing or related field with 1-3 years of experience in content and social media marketing.
• Strong writing, organizational skills, and attention to detail.
• Analytical, data-focused, and proficient in marketing and social media tools (e.g., Adobe CC, Google Analytics, Hootsuite).
• Skilled in graphic design fundamentals and effective under tight deadlines.
• Experience in social media marketing strategies and tools.
• Ability to analyze data using analytics software to inform marketing decisions.
• Knowledge of budgeting processes related to marketing campaigns.
• Familiarity with product management concepts and practices.
• Proficient in Adobe Creative Suite for creating visually appealing content.
• Excellent copywriting skills with the ability to craft compelling messages.

Join us in this exciting opportunity where your creativity can flourish while making a significant impact on our brand's success!

Job Type: Full-time

Pay: From $50,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Tuition reimbursement
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Experience:

• Marketing: 1 year (Preferred)

Ability to Commute:

• Port Washington, WI 53074 (Preferred)

Ability to Relocate:

• Port Washington, WI 53074: Relocate before starting work (Preferred)

Work Location: In person