Marketing Lead

Shine Bright as Our Marketing Lead at Lamps.com!

At Lamps.com, we believe lighting does more than brighten a room—it sparks joy, sets moods, and creates inspiration in every corner. Guided by our mission to illuminate life, we offer exceptional lighting solutions through our two dynamic divisions:

• Digital Retail: Bringing cutting-edge designs directly to online customers.
• Illuminate: Serving the unique needs of Design and Trade professionals.

We’re a remote-first, Philadelphia-founded company that’s redefining what it means to collaborate. Teamwork is our guiding light, empowering innovation, creativity, and success in everything we do.

The Marketing Lead is a pivotal role, combining strategic vision with hands-on leadership. You’ll craft and execute a marketing strategy that spans across Paid/SEM, SEO, Content, Affiliate, Social, Email, PR/Branding, and SMS, driving growth, elevating customer engagement, and amplifying our brand. We’re looking for someone with broad marketing experience and expertise in paid media and affiliate marketing. If you’re looking for a role where you can shape the future of a growing company and make a meaningful impact, this is your opportunity.

Reports To: CEO

What You’ll Do (Key Responsibilities):

• Strategic Planning:
  • Craft and implement a marketing strategy tailored to the unique needs of our Digital Retail and Illuminate divisions
  • Drive customer acquisition and retention for both B2B and B2C through various channels
  • Stay ahead of trends and insights to uncover opportunities that align with our mission to illuminate life
  • Oversee and manage the marketing budget, including planning, allocation, tracking, and optimization, to ensure efficient use of resources and alignment with organizational goals
• Channel Management:
  • Lead SEO/SEM strategies to drive high-quality traffic (because organic or paid, we’re all about the glow)
  • Create engaging content that lets our designs and expertise shine bright
  • Develop affiliate programs that expand our influence in both design-savvy and trade-professional audiences
  • Spark social media campaigns that showcase our brand’s warmth and creativity while highlighting incredible Illuminate projects
  • Enhance email and SMS marketing campaigns to enhance customer touchpoints for both divisions
  • Stay on top of marketing trends, compliance updates, and the competitive landscape to identify growth opportunities
• PR & Branding:
  • Leads unique and creative PR initiatives to elevate Lamps.com as a leader in the lighting industry
  • Ensure brand consistency across all channels—we don’t dim the mission or values for anything
• Performance Analysis:
  • Monitor KPIs, campaign effectiveness, and adjust strategies to optimize results
  • Deploy incrementality tests to be able to optimize spend thresholds on paid campaigns
  • Share insights and actionable recommendations with leadership to keep our strategies sparkling
• Collaboration & Leadership:
  • Partner with each of the divisional teams to develop and support the overall business strategy
  • As a key member of the leadership team, help shape and guide the company’s overall direction and strategy
  • Support additional marketing campaign efforts and perform ad hoc analysis as needed
• Manage Partnerships
  • Work closely with external partners and agencies to guide tactics, provide internal metrics, and ensure budgets are aligned with campaign objectives.

What You Bring to the Table (Qualifications):

• Proven experience setting marketing strategies in both B2C and B2B settings, that are both bright and bold
• Leadership experience in marketing roles
• Proficiency in digital marketing tools, platforms, analytics, and performance optimization
• Exceptional communication skills and a strategic mindset that can turn ideas into illumination
• Familiarity with eCommerce platforms (e.g., Shopify, Adobe) is a plus
• A passion for design or experience in design-focused companies is preferred
• Ability to thrive in a remote-first, fast-paced, and highly collaborative environment

Why Join Lamps.com?

At Lamps.com, you’ll have the opportunity to make a meaningful impact in a company where creativity and innovation are encouraged. We’re not just looking for someone to light the way—we want you to help us redefine it. If this sounds like your moment to shine, we’d love to hear from you!

• 401k Company match
• Medical / Dental / Vision insurance
• Short-term Disability and Basic Life Insurance
• Health/Dependent Flexible Spending Account (FSA)
• Cell Phone Allowance
• Unlimited PTO
• Paid Holidays
• Paid Parental Leave

Pay Range: $100,000 - $120,000

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