Marketing Lead (Appointments)

DaySmart supercharges experienced-based businesses with innovative, industry-specific software services that power customer and revenue growth. With thousands of partners worldwide and dozens of industry awards, we provide best-in-class solutions to accelerate their business.

We're seeking a Marketing Lead to manage B2B marketing initiatives across the various industries DaySmart Appointments supports. You'll develop, execute, and scale innovative campaigns and initiatives that drive significant growth for DaySmart Appointments.

This is a fully remote position based in the United States. This role will report directly to the Director of Lifecycle and Channel Marketing under Marketing Shared Services.

Key Responsibilities:

• Build, execute and optimize a content strategy (blogs, webinars, landing pages, guides, email, social, etc.)
• Develop and manage lead generation and customer upsell campaigns (Leads, MQLs, SQLs)
• Coordinate with DaySmart Appointments Sales and Product teams to develop target audiences and launch seasonal campaigns
• Work closely with dedicated marketing shared service resources for events, publications, affiliate and lifecycle marketing needs
• Provide product marketing support for product launches and feature releases
• Manage vendor relationships for SEO, paid advertising, and reporting

Qualifications:

• 3+ years of B2B marketing experience, SMB and Enterprise experience is a plus
• Knowledge in digital marketing, paid media, and email campaigns
• Strong analytical skills and data-driven decision-making ability
• Entrepreneurial mindset with excellent project management skills
• Outstanding interpersonal and communication abilities
• Prior experience in the SaaS or tech space is a plus
• Ideal Candidate:
• Analytical thinker with a "test & learn" approach
• Highly organized and detail-oriented
• Self-motivated team player
• Adaptable to a fast-paced, dynamic environment

The salary for this role is $75,000-$90,000 per year. Pay is based on several factors including but not limited to education, work experience, certifications, internal equity, etc.

What We Offer

• Competitive salary and benefits including medical, dental, vision, HSA, FSA, and more!
• 401k plan with company match on your contributions.
• Open PTO and a generous paid holiday schedule.
• Supportive work environment with the flexibility to work where/how you want – in-office, remote, or hybrid.
• Opportunities to ensure you are always learning and growing.

How You Will Work

This will be a US based position. We offer flexible work arrangements including fully remote, in person or hybrid opportunities. For those looking to work in person, we have physical offices in the following cities:

• Ann Arbor, MI
• Scottsdale, AZ
• Wayne, PA
• Austin, TX

DaySmart is committed to creating a diverse employee environment and is a proud equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, disability, age, or veteran status.

Please refer to DaySmart Privacy Policy to learn more about how we are committed to respecting your privacy and the security of your personal information.