Marketing Liaison Home Health

Home Health Care of Florida is a preeminent 4.0 STAR rated Home Healthcare Agency that is looking for a Marketing Liaison will conduct market assessments and develop a comprehensive sales and marketing plan designed to promote community, customer, payer and patient understanding of Home Healthcare of Florida as a quality provider of services. We need a go-getter that can influence decision makers, develop strong relationships with medical community and local PCP offices, and that can develop community plans to drive brand recognition. Must have Home Health experience.

Qualifications/Educational Requirements :

• High School Education
• Two years of college preferred.
• Two years of experience in healthcare marketing preferred.
• Excellent written and verbal communication skills.
• Ability to handle multiple tasks simultaneously and meet deadlines.
• Excellent organizational and time management skills.
• Self-starter

Responsibilities/essential functions : The person in this position must be able to perform the following essential job functions with or without reasonable accommodations.

• Proven track record in health care sales.
• Two years of a college degree preferred
• Knowledge of regulatory standards and compliance requirements.
• Ability to market aggressively and deal tactfully with customers and the community.
• Demonstrates good communications, negotiation, and public relations skills.
• Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.
• Drive marketing plan for all company product/service offerings, consistent with market analysis, reflecting referral source targets. *
• Responsible for census development through the implementation of external and internal sales & marketing programs with both existing and new accounts. *
• Ability to effectively utilize both local and corporate resources in the execution of job responsibilities.
• Identify and recommend development of new product/service/niche markets & offerings as well as current product/service enhancements. *
• Ensure that administration maintain up-to-date key account records including background, contact history, objectives, referral trends, etc.
• Review records to ensure that Account Executives are properly managing resources, including their time. *
• Ability to develop an adequate knowledge of State, Federal and other regulatory requirements related to the facility.
• Maintain up-to-date information, as needed, on specifically assigned competitors including pricing, census, product information, and marketing strategies. *
• Report progress versus goals and census development barriers to the Administrator.
• Perform sales calls with Administrator on a monthly PRN basis.
• Contact key physicians and other health care representatives on a regular basis. *
• Perform sales calls on a routine basis. *
• Participate in short and long range planning for the agency and implements specific measures for agency growth. Increase market share through education of physicians and other community and referral sources.

** Essential Function

• Work with other agencies and promotes good community relations through involvement in community events.

Job Type: Full-time

Benefits:

• 401(k)
• Cell phone reimbursement
• Dental insurance
• Flexible schedule
• Health insurance
• Mileage reimbursement
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday
• Weekends as needed

Work Location: On the road