Marketing Manager (100% Remote)

Who we are:
Since our founding in 2011, our mission has been to improve the lives of seniors and their caregivers. We are deeply passionate about communication and committed to becoming the foremost provider of services and solutions that enable seniors to lead more meaningful and independent lives. We also understand the power of connection and the profound impact it has on the lives of individuals who are hard-of-hearing. By utilizing enhanced automatic speech recognition, human captioning, and innovative product development, we deliver easy-to-use, cutting-edge technology to our primarily senior customer base. Our near real-time phone captioning technology allows individuals with hearing loss to see what callers are saying, enabling them to regain their connection to the world.
ClearCaptions is a Federal Communications Commission (FCC)-certified telephone captioning provider, adhering to the highest industry standards of privacy, security, and professionalism. We recognize the importance of maintaining the trust and confidence of our customers, and we continually strive to exceed their expectations.

For more information about our services please visit clearcaptions.com.

Position Summary:
If you have a passion for performance marketing, data-driven strategies and thrive in a collaborative growth-oriented environment, ClearCaptions is the perfect fit for you! We are currently seeking a dynamic Growth Marketing leader to spearhead demand generation, specifically in offline channels, to develop targeted marketing programs and leverage data to make impactful decisions and increase revenue.You will play a pivotal role in ensuring our marketing plan aligns with business objectives and achieves operational excellence.

This is a Remote/Work from Home position reporting to the Vice President of Marketing.

What you will do:

• Growth Strategy & Planning: Develop and implement a comprehensive growth marketing and go-to-market strategy to achieve revenue and pipeline objectives.
• Demand Generation: Responsible for strategy, creation, execution, and measurement of DRTV(Direct Response TV)campaigns. Review daily, weekly, monthly performance trends and direct optimization activities. Oversee DRTV budget pacing and media efficiency ensuring goals and KPI’s are met.
• Budgeting and Forecasting: Partner with the Business Insights and Finance teamson forecasting DRTV KPIs. Manage bi-weekly updates to internal performance reporting documents and monthly updates to the marketing forecast.
• Performance Marketing: Manage and optimize existing offline campaigns and initiate omni-channel testing strategies to maximize ROI, drive lead acquisition and revenue.
• Data-Driven Decision Making: Leverage media and PBI dashboards to closely monitor campaign performance, extract actionable insights and refine marketing strategies for continuous growth.

The kind of people we look for:

• Versatile people who thrive on variety and challenge.
• Excited about working in a fast-paced environment.
• Innate problem solvers who want to grow in a flexible, collaborative culture.
• Takes initiative, pushes boundaries, motivated to innovate.
• Talented individuals with a growth mindset who want to use their learning and relationship-building skills.
• Align with our company core values: Integrity, Accountability, Collaboration, Service and Quality.

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Qualifications: ​

• Bachelor’s Degree in Marketing or related field
• Minimum 5-10 years of experience in demand generation and performance marketing, specifically in Direct Response TV
• Exceptional written and verbal communication skills with ability to communicate and inspire at all levels, including addressing opportunities, risks, and strategic positioning with the business
• Proven track record of displaying ownership, urgency, and sound decision-making skills
• Experience planning and managing marketing programs
• Foundational understanding of all marketing channels both offline and online
• Experience utilizing analytics as it relates to marketing performance measurement
• Self-starter with strong organizational and time management skills,self-directed andable handle multiple priorities with demanding timeframes
• Ability to work collaboratively with colleagues and staff to create high-quality results-driven,team-oriented environment
• Strong relationship builder both within the organization and with external partners
• Ability to support people to gain trust and build positive energy
• Strong analytical,planning and budgeting skills, ability to influence others.
• Willingness to take initiative, and work well under pressure, thriving in a multi-faceted, remote work environment
• Ability to plan and manage at both strategic and tactical operational levels. Works to achieve goals while overcoming obstacles and/or planning for contingencies
• Proficient in MS Office,modern communication tools for virtual teams (i.e.,MSTeams, Asana), Salesforce experience is a plus
• Passion for seniors, a relentless learner and student of the industry, technology, and consumer insights

Physical Demands:
Employees may experience the following physical demands for extended periods of time:

• Sitting, standing, and walking (95-100%)
• Keyboarding (40-60%)
• Viewing computer monitor, tablet and cell phone screen requiring close vision (95-100%)

Work Environment
100% Remote: Work environment is at home.

Compensation:
$100,000 - $125,000 prospectively plus 10% with consideration to experience and geographical location. Please see www.clearcaptions.com/careers for an overview of our generous benefits program.

Intrigued to learn more?
When you apply for this role, your information will be personally reviewed by our talent acquisition team (not by a robot). You can expect to hear back from us with feedback if we think there could be a fit and what next steps look like.

ClearCaptions is an equal opportunity employer committed to inclusion and diversity. All employment decisions are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.

Disclaimer:
The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to this job.

ClearCaptions is an Equal Opportunity Employer.

CC does not offer sponsorship for work authorization. Candidates must be authorized to work for any employer in the US without a current or future need for Visa sponsorship.