Marketing Manager

We’re growing and we want to talk to you! The Raleigh House is seeking a skilled and motivated Marketing Manager to join our team and support the Marketing Director in promoting and advancing the marketing efforts for our behavioral health services. In this role, you will work collaboratively with the marketing team and other departments to develop and implement strategic marketing initiatives aimed at raising awareness, increasing engagement, and driving the growth of our behavioral health programs. Your expertise will help ensure our brand resonates with target audiences, both within the community and across digital platforms.

Key Responsibilities:

• Marketing Strategy Support: Assist the Marketing Director in developing and executing comprehensive marketing strategies for our behavioral health services. Ensure alignment with organizational goals, branding, and compliance standards.
• Campaign Development: Collaborate on the creation and launch of marketing campaigns that engage key audiences, including patients, caregivers, referral sources, and healthcare providers.
• Content Creation & Management: Develop and manage content across a variety of platforms, including websites, social media, blogs, newsletters, and print materials. Ensure content is informative, engaging, and consistent with the organization’s voice and mission.
• Digital Marketing: Oversee the implementation of digital marketing strategies, including SEO, SEM, email marketing, and social media advertising. Monitor, analyze, and report on the effectiveness of digital campaigns to drive continuous improvement.
• Brand Awareness & Community Outreach: Promote the organization’s behavioral health services through targeted community outreach efforts, partnerships with local organizations, and participation in industry events or conferences.
• Market Research & Analysis: Conduct research to identify target demographics, emerging trends, and competitor strategies in the behavioral health sector. Use insights to support marketing decisions and opportunities for service differentiation.
• Metrics & Reporting: Track key performance indicators (KPIs) for all marketing campaigns, report results to the Marketing Director, and recommend improvements based on data insights.
• Collaboration & Teamwork: Work closely with internal teams such as the clinical and operations departments to ensure marketing materials and messaging are aligned with the organization’s services, programs, and patient needs.
• Compliance & Ethical Standards: Ensure all marketing materials and efforts are in compliance with relevant health regulations, including HIPAA, and ethical marketing practices specific to behavioral health.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• 3+ years of experience in marketing, with a focus on healthcare or behavioral health services preferred.
• Strong knowledge of digital marketing strategies, including social media, SEO, SEM, and email marketing.
• Excellent communication skills, both written and verbal, with the ability to create compelling and clear messaging for diverse audiences.
• Familiarity with analytics tools (Google Analytics, social media insights, etc.) to measure campaign effectiveness.
• Experience with content management systems (CMS) and email marketing platforms (e.g., Mailchimp, Constant Contact).
• Creative problem-solving skills and the ability to work in a fast-paced environment.
• Knowledge of behavioral health trends, challenges, and best practices is highly desirable.
• Ability to maintain professionalism and confidentiality in all aspects of marketing, particularly in adherence to HIPAA guidelines.

Personal Attributes:

• Highly organized, detail-oriented, and capable of managing multiple projects simultaneously.
• Self-starter with a proactive attitude and a passion for behavioral health services.
• Collaborative team player who is adaptable and open to new ideas.
• Strong problem-solving and critical-thinking skills.

Benefits:

• Health Insurance benefits including HSA options.
• Employer Paid Life/AD&D.
• Dental, Vision, and Voluntary Life/AD&D plans offered.
• Paid Vacation - up to 60 hours a year!
• Paid Sick Leave - up to 48 hours a year!
• 401k Plans Offered with up to 4% match.

Work Location: On site in Denver, Colorado

Job Type: Full-time.

Salary Range: $75,000 - $95,000

Our Mission: At The Raleigh House, we strive to deliver an inspiring client experience through personalized, evidence-based behavioral health services that empower individuals to rewrite their story and achieve long-lasting wellness through joyful, fulfilling lives. Our compassionate, mindful team of experts help clients build resilience and foster positive change as they progress through their journey.

Our Vision: Our vision for The Raleigh House is to be the premier provider of mental health, addiction, trauma assessment and services in Colorado and beyond. We endeavor to be recognized for our uncompromising quality service, expertise, and outstanding outcomes. We strive to create a world where healing and recovery are inclusive, stigma is eliminated, and our clients have access to high-quality, equitable care that supports their well-being.

Our Values:

1. Integrity: We uphold the highest ethical standards in all aspects of our work. We maintain strict confidentiality, protect client privacy, and act with honesty, transparency, and professionalism.

2. Clinical Excellence: We are dedicated to providing the highest standard of care by continuously improving our knowledge, skills, and practices. We embrace innovation, evidence-based approaches, and best practices in the field of behavioral health.

3. Compassion: We approach every individual with empathy, kindness, and understanding. We create a safe and non-judgmental environment where our clients feel valued and supported.

4. Empowerment: We empower individuals to take control of their mental health journey and make informed decisions. We provide them with the tools, resources, and support they need to build resilience, enhance their well-being, and achieve their goals.

5. Collaboration: We believe in the power of collaboration and teamwork. We work closely with our clients, their families, and other healthcare professionals to develop personalized treatment plans and ensure holistic care.

6. Respect: We treat every individual with respect and dignity, honoring their unique experiences, perspectives, and cultural backgrounds. We believe in fostering a culture of inclusivity, equality, and diversity

Job Type: Full-time

Pay: $75,000.00 - $90,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Day shift

Experience:

• Marketing: 3 years (Required)

Work Location: In person