Marketing Manager

• The Marketing Manager will report to both the Three Oaks, MI and Valparaiso, IN offices as required.

Are you a sharer of visions, capable of grasping intangible concepts, manifesting them into marketable content, and leading a team of creative individuals in doing so? Eager to get in on the ground floor with a unique and expanding organization where the sky is the limit on opportunity?

The Marketing Manager at Journeyman Distillery is the orchestrator of all efforts to reach and engage both prospective customers and loyalists alike. From our award-winning craft spirits, to our inviting restaurants, to our highly sought-after events spaces, we have a lot of stories to tell and we're always busy writing the next chapters. The Marketing Manger will be a strong leader with excellent organizational skills and the ability to adapt to ever-growing objectives.

All team members must uphold and embody Journeyman’s Core Values.

CORE VALUES:

GRIT

• No challenge is too great.
• Goals worth pursuing are never easy and perseverance and determination are essential to success.
• There is no substitute for time and effort and good things will come from those efforts.

ALWAYS A JOURNEYMAN

• The pursuit of excellence is lifelong and mastery is an illusion.
• Joy is in the daily work and the pursuit of excellence, not a final destination.
• A focus on continual improvement and doing our best.

1st CUSTOMER

• Treat every customer with the mindset that they are the business’ first-ever customer.
• Treat customers with authenticity, kindness, warmth, care, and friendliness. Be engaging, helpful, and willing to offer a magical experience.
• Be available and provide timely responses in all capacities.
• Extend this mindset to our vendors, suppliers, partners, and especially our fellow employees, never taking any of them for granted.

AMBASSADOR

• Take pride and ownership in your work.
• Engage and actively participate in your work and company activities.
• Be a positive force in the workplace, creating a culture of positivity.
• Extend common courtesy to yourself, employees, and guests.
• Evangelize and promote the company and brand.

At Journeyman Distillery, we believe hard work and dedication deserve to be rewarded. To that end, we provide a comprehensive benefits and incentives package.

Here’s a peek at what you will receive as a Journeyman employee:

• Outstanding Growth Opportunity!
• Paid Time Off
• 401(k) with Employer Match
• Medical, Dental, Vision, Life, and Supplemental Insurance Options
• Free Monthly Bottle of Spirit (21+)
• Loyalty Incentives (ask about our 5-Year Bottle Reward!)
• 25% Employee Discount
• Monthly Founder's Day event with Owner/Founder, Bill Welter
• Annual Employee Putting Competition
• 3 Annual Employee Parties

YOUR RESPONSIBILITIES:

TEAM MANAGEMENT

• Manage the team to achieve desired outcomes.
• Conduct the Journeyman Distillery Employee Ecosystem as per the process with every direct report.
• Manage the resourcing of roles within the department, with a focus on cultural fit.
• Coach team members to effectively complete tasks, communicate effectively with other stakeholders, and grow their skills.
• Oversee Performance Management of direct reports including terminations, ensuring positive and respectful relationships are maintained.

BRAND

• Collaborate with the CEO/Founder and Marketing Director to create the Brand Strategy.
• Create and manage all marketing assets including images, blog posts, videos etc.
• Manage the website content and maintenance.
• Create and post all social media communications.
• Identify and manage participation from start to finish at suitable conferences.

MARKETING

• Collaborate with the CEO/Founder and Marketing Director to create the Marketing Plan.
• Oversee the marketing direction so that it is aligned to the business vision.
• Execute and measure the marketing strategy and pivot as required.
• Oversee the advertising activity for the business.
• Create and oversee the Journeyman Distillery content calendar.
• Run monthly marketing meeting with Marketing Director & Team.
• Prepare marketing analytics reports with commentary and recommendations.
• Understand the current customer demographics, target audiences and market trends effectively position the business and enhance growth opportunities.

YOUR ATTRIBUTES:

• Excellent verbal and written communication
• Ability to self-manage and self-motivate
• Responsive and collaborative
• Creative and innovative
• Dependable and highly organized
• Results driven and outcome focused
• High energy, passionate and polished
• Attention to detail

YOUR EDUCATIONAL AND WORK-RELATED EXPERIENCE:

• Five years of Marketing Management experience required; B.A. in Marketing, Business or relevant field is preferred. Industry experience in beverage distribution or hospitality is preferred, but not required.
• Exquisite communication and people skills.
• Proven experience in team building and management
• Demonstrable ability to multi-task and adhere to deadlines.
• Well-organized with a customer-oriented approach.
• Working knowledge of market research techniques and databases.
• Excellent knowledge of Microsoft and Adobe software, marketing computer software and online applications.
• Proficient in Word, Power Point, Outlook, Excel and Teams.
• Proven experience managing effective social media content.
• General knowledge of photography and video design and production is strongly preferred.
• Knowledge of general business administration practices and procedures.
• Familiarity with EOS (Entrepreneurial Operating System) is a plus.