Marketing Manager

MARKETING MANAGER

Caribbean Food Delights (CFD), a privately owned & operated company, is the leading manufacturer of Jamaican Style Patties: beef, chicken and vegetable. Our state-of-the-art facility is SQF certified. We are seeking a motivated, results-driven, Marketing Manager, to join our team. Job responsibilities include but are not limited to the following:

• Develop and implement strategic marketing and promotional plans and forecasts to achieve corporate business goals and objectives for products and services.

• Lead and supervise the workflow of other team members in the department.

• Participate in the research and development of new products.

• Work closely with the R&D department on the modification of existing products and termination of ineffective products.

• Gather and analyze customer feedback.

• Plan and conduct market research as well as focus groups to gather feedback on new product concepts and existing products.

• Establish and maintain a unique product voice throughout all product lines and promotional materials.

• Outline and manage the marketing department’s annual budget; monitor and track costs to deliver on budget.

• Plan and oversee advertising and promotional activities, including print, electronic and digital media.

• Perform media buys required to promote companies' products and agenda.

• Define and manage digital marketing for all brands, ie., social media, e-mail/sms, website.

• Work with Senior Sales Manager to drive the sales function by cultivating relationships and executing the company's sales strategies.

• Monitor the competition including marketing activities on a regular basis.

• Establish and maintain relationships with select industry influencers.

• Supervise, review and approve all corporate sponsorships and donation requests.

• Represent the company at trade shows, trade association meetings, etc., to promote products.

• Interact with other departments and key personnel to ensure that all marketing goals and objectives are realized.

• Perform other job-related duties for Caribbean Food Delights and/or any of the related companies, as assigned and as unilaterally determined by Caribbean Food Delights.

QUALIFICATIONS/EXPERIENCE:

• Bachelor’s degree in marketing

• Minimum five (5) to seven (7) years related work experience

• Knowledge of Digital and New Media including Email marketing

• Deep understanding of social media platforms including but not limited to Facebook, Instagram, Tik Tox and X

• Experience working with creative design software Photoshop or creative design platform, Canva is required

• Highly proficient in Office 365: Microsoft Word, Excel and PowerPoint

• Strong management, organizational and interpersonal skills

• Ability to manage multiple projects/priorities, simultaneously.

PHYSICAL REQUIREMENTS OF POSITION WITH OR WITHOUT REASONABLE ACCOMMODATION:

Frequent walking, bending, reaching, stooping, climbing, lifting and carrying up to 30 pounds; frequent driving; frequent verbal communication; prolonged standing at times. Ability to travel up to 40% of the time. Ability to operate standard office equipment – computer (navigating internet/keyboarding), facsimile machine, photocopier, calculator, multi-line telephone system, etc.

Pay range $90k - $120k + benefits. EOE; all qualified applicants will receive consideration for employment without regard to their “disability” or “protected veteran status.” Please fax resumes to: 845-398-3001 or e-mail to: resumes@cfdnyinc.com. No relocation offer, no phone call. Must be eligible to work in the USA.

Job Type: Full-time

Pay: $90,000.00 - $120,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Ability to Relocate:

• Tappan, NY 10983: Relocate before starting work (Required)

Work Location: In person