Marketing Manager

MTM Trailer Manufacturing is the fastest growing regional heavy equipment manufacturer, a privately held company small enough to ensure you are valued while large enough to provide exciting opportunities for career development. MTM is seeking a head of marketing to lead our comprehensive, multichannel marketing strategies. This role will be responsible for driving brand awareness, generating high-quality leads for the salesforce, and supporting new product launches and territory expansion.

We are looking for an experienced, well-rounded Marketing Manager with a passion for digital technologies and content creation. The successful candidate will have proven lead generation skills, content marketing experience and deep commitment to enhancing the customer journey.

Responsibilities

Digital Marketing:

• Digital Marketing Strategy: Develop and execute comprehensive digital marketing strategies, including SEO, SEM, PPC, social media marketing, email marketing, and content marketing.
• HubSpot Mastery: Leverage HubSpot CRM to optimize lead generation, nurture leads, and track marketing performance.
• Website Maintenance: Oversee website maintenance, updates, and optimization to ensure a seamless user experience.
• Email Marketing: Create and execute effective email marketing campaigns to engage with our audience and drive conversions.
• Paid Advertising: Manage paid advertising campaigns on platforms like Facebook, Instagram, YouTube, and TikTok to reach a wider audience and drive conversions.

• Web Analytics: Utilize web analytics tools like Google Analytics and Google Tag Manager to track website traffic, user behavior, and campaign performance.

Traditional Marketing:

• Print Media: Maintain brand and product marketing literature; Develop and execute print advertising campaigns in industry publications
• Tradeshows and Events: Plan and manage participation in industry tradeshows and events.

Creative and Analytical:

• Creative Content: Create engaging marketing copy, blog posts, and social media content to captivate our audience.
• Design and Layout: Make edits to marketing materials, including email templates, landing pages, social media graphics, and print collateral.
• Analytics and Reporting: Monitor key performance indicators (KPIs) and generate insightful reports to measure marketing effectiveness.
• Stay Ahead of Trends: Keep abreast of the latest digital and traditional marketing trends and technologies to maintain a competitive edge.

Customer Experience:

• Customer Journey Mapping: Create detailed customer journey maps to identify pain points and opportunities for our personas.
• C-SAT Surveys: Develop and administer customer satisfaction surveys to gather feedback and identify areas for improvement.
• Online Reviews: Implement strategies to encourage and generate positive online reviews on platforms like Google, Facebook and industry-specific websites.

Project Management:

• Project Management: Manage marketing and technology consultants and vendors in order to ensure timely delivery and adherence to budget.
• Salesforce Effectiveness: Collaborate with the sales team to improve salesforce effectiveness through Hubspot templates, sequences and reports.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.

• 5+ years of experience in multichannel marketing, preferably in a B2B or manufacturing environment.
• Excellent copywriting and content creation skills.
• Proficiency in design tools like Adobe Creative Suite or Canva.
• Strong analytical skills and data-driven mindset.
• Proven expertise in HubSpot CRM.
• Strong understanding of SEO, SEM, and social media advertising and digital analytics.
• Experience with paid advertising platforms like Facebook Ads Manager, Google Ads, and YouTube.
• Excellent project management and organizational skills.
• Ability to collaborate effectively with cross-functional teams.
• Product marketing experience for heavy equipment OEMs a plus.
• Construction industry experience marketing to owner-operators a plus.
• Bilingual skills (Spanish) a plus.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Ability to Relocate:

• Kewanee, IL 61443: Relocate before starting work (Required)

Work Location: In person