Marketing Manager

POSITION SUMMARY

The Marketing Manager is responsible for the overall operations of Sacramento Natural Foods Co-ops (SNFC) Marketing department. This position leads the development and implementation of branding, advertising, messaging, social media, education and community relations programs that foster enthusiasm for SNFCs products and services and differentiates the Co-op from its competitors. They manage personnel and processes to ensure consistency of marketing programs. The Marketing Manager works closely with the General Manager to develop and implement strategies to grow SNFCs business capacity, customer base, and membership in a manner that honors the values of SNFC and the cooperative identity.

Reports to: General Manager (GM)

Supervises: Marketing Personnel

Classification: Full-time

FLSA Status: Exempt

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Uphold all SNFC policies, procedures and expectations.
• Department Operations, Branding and Outreach
  • Develops and maintains creative branding, marketing, social media and outreach programs that promote and celebrate SNFCs products, programs and services, attract customers from diverse backgrounds and grows membership in the Co-op.
  • Ensures the Marketing department operates effectively, efficiently and facilitates day-to-day department operations and guarantees performance standards are met.
  • Ensures that information for newsletters, promotions/advertising, and media/customer inquiries are received and delivered according to procedure.
  • Acts as primary contact for public relations, with special interest groups and media in a manner that strengthens SNFCs image.
  • Remains current with marketing needs for the Board of Directors in a manner that meets expectations and governance responsibilities.
  • Monitor to ensure SNFCs marketing programs are carried out throughout the Co-op.
  • Models, provides and ensures a high level of internal service to Operations.
  • Reports customer suggestions, comments or complaints to the appropriate departments.
• Employee Management and Development
  • Establishes clear expectations for direct reports with a means to hold each other accountable to ensure expectations are met.
  • Interviews and hires employees according to SNFCs procedures.
  • Establishes procedures to ensure proper administration of department programs.
  • Conducts regular performance evaluations and creates training and development opportunities that enhance the employees abilities and builds upon their skills, knowledge and abilities
  • Supervises work performance and conduct of personnel and upholds SNFCs performance management practices of offering progressive corrective action and staff recognition as needed and in accordance with Co-op policies, procedures, and legal guidelines.
  • Facilitates regular team and/or department meetings.
  • Models behaviors that support the values of Sacramento Natural Foods Co-op, through supportive and participatory leadership practices, promoting cooperative team building and motivating staff to achieve goals.
• Strategic Development
  • Under the direction of the General Manager, develops and creates tactical plans, goals, and objectives that align with SNFCs organizational strategy.
  • Directs the work and oversees the implementation of creative funding strategies, maintenance of the community donation and outreach programs and activities, production of internal and external communications that strengthen community partnerships.
  • Follows department budget as directed by the General Manager.
• Safety and Security
  • Ensures that all department personnel learn and use safe practices per SNFCs Accident Prevention Program and addresses safety and security concerns promptly.
  • Supports SNFCs security and safety protocols and establishes strong departmental control measures.
  • Maintains equipment in working order; researches and recommends equipment repair and replacement options as needed.
• Other Duties
  • Supports the values of the cooperative principles in their daily work.
  • Compiles or contributes to reports as requested.
  • Performs other duties and works in other departments as assigned.
  • Must be available to work hours based on the needs of the business and their department.

ESSENTIAL QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Required Experience:
  • 3+ years of experience in management.
  • 4+ years progressive experience in marketing or advertising or 1 2 years of experience and a marketing or public relations degree.
  • 1+ years experience as a spokesperson or media liaison or marketing or public relations degree.
  • Experience creating and producing print and digital advertisements that support a brand and marketing strategy.
• Language Ability
  • Demonstrated superior oral and written communication ability and able to work with diverse communities.
  • Comprehend complex instructions, correspondence, memos and administrative reporting.
  • Communicate effectively in oral or written form.
  • Effectively present information to people of diverse backgrounds in both one-on-one and group environments.
• Computer Skills
  • Proficiency in typing skills and word processing, spreadsheet (MS Office and Publisher) email and internet software.
  • Experience with graphics and print media software and equipment such as Adobe Creative Suite (Illustrator, InDesign and Photoshop).
  • Experience with content management systems such as WordPress and analyzing data in Google Analytics
• Reasoning Ability
  • Apply common sense understanding to carry out detailed written and oral feedback and explanation.
  • Deal with problems involving a few concrete variables in standardized situations.
  • Prioritize multiple tasks, objectives and manage their own work.
• Problem Solving
  • Identifies and resolves problems in a timely manner.
  • Reports problems to appropriate individuals.
  • Gathers and analyzes information skillfully.
  • Improves processes and services.
• Adaptability
  • Consistently modifies and adapts to meet managements expectations.
  • Manages competing demands.
  • Able to deal with frequent change, delays or unexpected events.
• Attendance and Punctuality
  • Provides adequate notification and coverage when absent.
  • Arrives to meetings, appointments and other commitments on time.
  • Available to work evenings and weekends.
• Dependability
  • Responds to managements direction.
  • Commits to long hours of work when necessary to reach goals and work assignments.
  • Completes tasks on time or notifies appropriate persons with status updates and alternate plans.
• Quality
  • Demonstrates accuracy and thoroughness.
  • Looks for ways to improve and promote quality.
  • Applies feedback to improve performance
  • Excellent attention to detail.
  • Monitors own work to ensure quality and improves work performance as needed.
• Project Management
  • Develops project plans and coordinates projects as needed.
  • Completes projects on time.
• Leadership
  • Exhibits objectivity and openness to others views.
  • Give and welcomes feedback.
  • Able to build morale and group commitments to goals and objectives.
• Other Duties
  • Desire to determine, foster and develop the best qualities and contributions of department personnel.
  • Able to travel via various forms of transportation and may include overnight stays for extended periods.
• Education
  • High School Diploma, GED or equivalent certificate.

DESIRED QUALIFICATIONS

Desired knowledge, skills, ability and experience are not essential to be able to perform the essential duties of the position.

• Bachelor or Masters Degree in Marketing and Public Relations
• Previous marketing or public relations experience for a business that grew to multiple locations.
• Previous marketing or public relations experience for co-ops or grocery stores.

Essential Mental Requirements

To perform the job successfully, an individual should demonstrate the following competencies:

• Problem Solving
  • Identifies and resolves problems in a timely manner.
  • Reports problems to appropriate individuals.
  • Gathers and analyzes information skillfully.
  • Improves processes and services.
• Customer Service
  • Manage difficult or emotional customer situations.
  • Communicate respectfully at all times.
  • Respond promptly to customer needs.
  • Respond to requests for service and assistance.
• Managing People
  • Make self available to staff.
  • Delegate and direct duties and assignments tactfully and effectively.
  • Develop staffs skills and encourage growth.
  • Train and coach employees.
  • Continually work to improve supervisory skills.
• Adaptability
  • Consistently modifies and adapts to meet managements expectations.
  • Manages competing demands.
  • Able to deal with frequent change, delays or unexpected events.
• Attendance and Punctuality
  • Ensures compliance with attendance standards.
  • Provides adequate notification and coverage when absent.
  • Arrives to meetings, appointments and other commitments on time.
  • Available to work evenings and weekends.
• Dependability
  • Responds to managements direction.
  • Commits to long hours of work when necessary to reach goals and work assignments.
  • Completes tasks on time or notifies appropriate persons with status updates and alternate plans.
• Quality
  • Demonstrates accuracy and thoroughness.
  • Looks for ways to improve and promote quality.
  • Applies feedback to improve performance
  • Monitors own work to ensure quality and improves work performance as needed.
• Quantity
  • Work quickly and accurately with a sense of urgency.
  • Meet productivity standards.
  • Strive to increase productivity.
• Safety and Security
  • Use equipment and materials properly.
  • Protect the safety of self, co-workers, and Co-op customers at all times.
  • Report any potentially harmful equipment or situations to immediate supervisor without delay.
  • Report safety-related accidents and incidents immediately to a manager.
  • Follow all safety policies and procedures.
  • Operate equipment properly and in a safe manner that will not lead to injury of self or others.

ESSENTIAL PHYSICAL REQUIREMENTS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Frequent Physical Demands
  • Sitting and reviewing information on a computer screen or on paper for extended periods of time.
  • Use hands to grasp, handle, and feel.
  • Reach with hands and arms.
  • Walk, climb, balance, stoop, squat and kneel.
  • Ability to move from one location to another.
  • Lifting and moving up to 15 pounds
  • Talking and hearing
• Occasional Physically Demands
  • Lifting and/or moving up to 25 pounds.
• Specific Vision Ability
  • Close vision, distance vision, peripheral vision, and depth perception.

WORK ENVIRONMENT

The work environment described here are representative of those and employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Frequent exposure
  • Well-lit, temperature-controlled office environment.
• Occasional exposure
  • Standing on cement floors.
  • Fumes and airborne particles ranging from natural to chemical.
• The noise level in the environment is usually moderate to loud.
• May require travel with various forms of transportation including overnight stays.

IMPORTANT DISCLAIMER NOTICE

This is an FLSA Exempt position. The job duties, elements, responsibilities, skills, functions, experience, educational factors and the requirements and conditions listed in this job description are representative only and not exhaustive of the tasks that an employee may be required to perform. The employer reserves the right to revise this job description and general responsibilities at any time and require employees to perform other tasks as circumstances or conditions of its business, competitive considerations or the work environment change.

Sacramento Natural Foods Co-op provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, national origin, religion, sex, gender, gender expression, pregnancy, childbirth, perceived pregnancy, reproductive health decision making, age, sexual orientation, marital status, mental or physical disability status, medical conditions, military/veteran status, political activities/affiliations, status as a victim of domestic violence, genetic information, or any other characteristics protected by federal, state, or local laws.