Marketing Manager

Description

Examples of Duties

• Develop and implement marketing plans for library events and initiatives
• Produce engaging content for the library’s website, social media, newsletters, library’s annual report, other communication channels
• Manage media relations, including drafting press releases, coordinating media coverage, and responding to inquiries
• Ensure consistent branding across all materials
• Design and create digital and physical signage
• Promote library events and initiatives
• Engage with community partners and stakeholders
• Collaborate with library staff on marketing needs
• Manage the marketing budget
• Coordinate with vendors and suppliers to obtain marketing materials, prints, graphics, and services
• Provide the Library Friends and the Library Foundation with graphics needs including donor collateral, email campaigns, and storefront needs for the FriendShop Bookstore
• Monitor and analyze the effectiveness of marketing campaigns and adjust strategies as needed
• Work closely with library staff to support their marketing and promotional needs
• Foster relationships with community partners and stakeholders to enhance the library’s outreach efforts
• Assists with training staff and volunteers
• Contribute to the library profession through local and/or national professional associations
• Participates in departmental and library-wide training and activities, including technology and safety training
• Provides excellent internal and external customer service
• Other duties as assigned

Requirements

• Proficiency in digital marketing tools and platforms, including social media, email marketing, and content management systems
• Strong written and verbal communication skills
• Working knowledge of graphic design and proficiency with graphic design software (e.g., Adobe Creative Suite)
• Skill in copy editing and proofreading
• Proficiency with workplace productivity software, including Microsoft Office Suite
• Proficient with web page design
• Experience with both Windows and Mac operating systems
• Ability to manage multiple projects and meet deadlines
• Strong organizational and analytical skills
• Strong commitment to public service
• Excellent interpersonal skills for team collaboration
• Outstanding oral and written communication, including public speaking
• Ability to provide guidance and ensure compliance with library policies
• Proficient computer skills
• Reliable attendance and adherence to a regular schedule
• Flexibility to adapt to changing situations and work schedules
• Manual dexterity for operating computer and phone equipment
• Ability to train staff in new technologies
• Satisfactory pre-employment background check

Acceptable Experience and Training

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field required
• Two years of experience using graphic design software (e.g., Adobe Creative Suite) is required
• Two years of experience in marketing or publicity required
• Experience using website design software required
• Knowledge of library services and the role of public libraries in the community preferred
• Experience in event planning and promotion preferred
• Familiarity with SEO and web analytics tools preferred
• Some knowledge of Spanish and/or French is helpful
• Any equivalent combination of experience and training which provides the required knowledge, skills, and abilities