Marketing Manager
LOCATION
Wilmington, NC (in-person work required)
QUALIFICATIONS
BS/MS degree in marketing or a related field, proven experience as a Marketing Coordinator or similar role, strong verbal and written communication skills, thorough understanding of traditional and digital marketing, solid computer skills including knowledge of Adobe Creative Suite, and ability to manage timelines effectively.
RESPONSIBILITIES
Oversee marketing programs for Logan Homes to drive sales and brand awareness, develop effective marketing campaigns, support sales team with collateral, manage website presentation, analyze marketing data, collaborate on promotional campaigns, and maintain branding plans for Logan Developers.
INDUSTRY
Land Development, Home Building, and Multifamily Contracting
SHORT DESCRIPTION
Seeking a Marketing Coordinator to enhance Logan Homes' marketing efforts through creative campaigns, support the sales team, analyze results, and manage branding for Logan Developers while fostering a collaborative work environment.
ABOUT LOGAN DEVELOPERS INC
LDI is a Land Development, Home Builder and Multifamily Contractor with projects throughout NC, SC & GA. We have been developing and building in new home communities since 1986 and are head quartered in Wilmington NC. In the last 10 years we have heavily focused on developing our own communities comprising of traditional single family, build for rent, and multifamily projects. We are a family-owned results driven company with a group of very high-level achieving individuals. We push hard and love to win!
We offer one of the best benefit packages in the industry, including:
- Very competitive pay with an incentive program
- Employee healthcare covered 100% by employer
- 401K plan with company match
- 2 weeks paid vacation, (3 weeks, after 3 years)
- Paid Gym Membership
- Professional Development Opportunities
JOB SUMMARY
Responsible for overseeing Logan Homes marketing program in a manner that drives sales builds brand awareness and Logan Developers branding efforts in a manner that helps raise debt, equity, and promotes partnership opportunities. This position reports to the Director of Sales and Marketing.
KEY RESPONSIBILITES AND DUTIES
LOGAN HOMES
- Developing creative, fresh, current, and effective Marketing campaigns that have call to actions for lead generation
- Providing support to the Logan Homes sales team with fresh collateral, updated sales maps, price sheets etc.
- Manage the function, accuracy, and presentation of our website through a third-party website designer.
- Analyze marketing data (campaign results, conversion rates, traffic, ect.) to help shape future marketing strategies
- Plan and execute initiatives to reach the target audience through appropriate channels (website, e-mail, eblast, google ads, etc.)
- Collaborate with sales team members and online sales consultants to plan promotional marketing campaigns
- Reviewing the progress and success of a campaign, making adjustments or pitching ideas for new campaigns as necessary
- Manage set, allocate and monitor the marketing budget
- Planning/ coordinating/ setting up and breaking down events as needed.
LOGAN DEVELOPERS
- Developing and maintain an elite branding plan to keep Logan Developers in the forefront of the market.
- Providing support to the Logan Developers Company by maintaining/ enhancing the LDI website
- Creation of offering memorandums, partnership presentation documents, etc.
- Creation of fresh collateral as needed
QUALIFICATIONS
Requirements
- Must align with the company’s culture deck personally and professionally. Please take the time to review the attached culture deck from the link below before applying.
- https://www.loganhomes.com/about-us
- Excellent verbal and written communication skills for interaction with a variety of people inside and outside of organization.
- Thorough understanding of marketing elements including traditional and digital marketing such as SEO/social media etc.
- Solid computer skills, including MS Office, marketing software (Adobe Creative Suite and CRM), and applications (Web analytics, Google Adwords etc.)
- Knowledge of Adobe PhotoShop, Illustrator, InDesign, and other graphic design software. Must be able to create and edit marketing collateral and professional presentations.
- Ability to gain an understanding of commercial development and lending/finance terminology to create professional documents for LDI.
- Excellent time management skills with a proven ability to meet deadlines.
- Professional business appearance
- Pre-Employment Personality Assessment (will be given prior to offer of position)
- Pre-Employment Drug Test
- Pre- Employment Background Check
- Ability to work full time in office and be consistent with an 8am-5pm workday, Monday-Friday
Education and Experience
- BS/MS degree in marketing or a related field
- Proven experience as a Marketing Coordinator or similar role
- Experience in the home building, commercial construction, or finance field preferred
Physical Requirements
- Prolonged periods sitting at a desk and working on a computer.
- Must be able to lift up to 30 pounds at a times.
- Must have ability to set up events, reasonably move light furniture, coordinate vendors/ catering etc.
Job Type: Full-time
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Tuition reimbursement
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Work Location: In person
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