Marketing Manager

Company Overview:
We are a locally owned, family-operated HVAC, plumbing, and electrical business serving the community with exceptional service for generations. As a mid-size company, we pride ourselves on fostering a family-like environment while delivering professional and reliable services. We are seeking a dynamic and motivated Marketing Manager to join our team and lead our marketing efforts to grow our brand and connect with our community.

Job Description:

The Marketing Manager will be responsible for developing and executing a comprehensive marketing strategy to enhance our brand presence and attract new customers. This role involves a blend of digital marketing, community engagement, and content creation. The ideal candidate will be proactive, creative, and skilled in managing multiple marketing channels.

Key Responsibilities:

• Digital Marketing:
  • Develop, implement, and manage digital marketing campaigns across platforms such as Google Ads, social media, and email marketing.
  • Monitor website traffic, SEO performance, and analytics to optimize online visibility and engagement.
  • Manage paid and organic campaigns to drive leads and brand awareness.
• Content Creation and Social Media Management:
  • Actively post and monitor content on social media platforms (Facebook, Instagram, LinkedIn, etc.).
  • Create engaging posts, videos, and promotions to showcase our services and team.
  • Respond to customer inquiries and reviews promptly and professionally.
• Community Outreach and Networking:
  • Represent the company at community events, job fairs, and networking opportunities to build relationships and promote services.
  • Foster partnerships with local businesses and organizations to enhance brand recognition.
• Marketing Strategy:
  • Develop and manage a marketing calendar with campaigns, events, and promotions.
  • Identify new opportunities to reach target audiences through innovative approaches.
  • Track and report on campaign performance to adjust strategies as needed.
• Event Coordination:
  • Organize and attend job fairs, trade shows, and community events to promote the company.
  • Work closely with HR to develop employer branding strategies for recruiting top talent.
• Budget Management:
  • Work within a marketing budget to execute campaigns and initiatives cost-effectively.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field (preferred).
• Proven experience in digital marketing, social media management, and content creation.
• Excellent written and verbal communication skills.
• Strong organizational and time-management abilities.
• Familiarity with tools such as Google Analytics, Facebook Business Suite, and design platforms like Canva or Adobe Suite.
• Experience with SEO and paid advertising campaigns is a plus.
• Ability to engage with the community and build relationships that align with company values.

Benefits:

• Competitive salary
• Health and wellness benefits
• Opportunities for professional development
• A supportive and collaborative work environment

Join us in helping homeowners stay comfortable while building a strong local presence!