Marketing Manager

Our Story
Founded in 2008, Hightower is a wealth management firm that provides investment, financial and retirement planning services to individuals, foundations and family offices, as well as 401(k) consulting and cash management services to corporations. Hightower’s capital solutions, operational support services, size and scale empower its vibrant community of independent-minded wealth advisors to grow their businesses and help their clients achieve their vision of “well-th. rebalanced.” Based in Chicago with advisors across the U.S., we operate as a registered investment advisor (RIA).

What You’ll Do
You will collaborate directly with advisor teams to customize and implement growth-oriented marketing strategies within Hightower’s compliance standards. You will ensure that teams effectively utilize the resources provided by our Hightower marketing office. Our resources include central marketing program strategies, approved vendors, and software, as well as pre-written content and marketing assets. You will collaborate with Advisor Engagement to support assigned advisor teams.

• Educate advisor teams on the marketing offerings available to them, such as content, lead generation tools, event support, marketing toolkits and assets, software, vendors, advisor cohorts, and marketing education opportunities.
• Identify opportunities to tailor marketing campaigns and assets to each team’s brand and Unique Value Proposition (UVP).
• Collaborate with advisor teams to create marketing calendars.
• Meet with teams to promote accountability for the execution of marketing calendars, review marketing outcomes, and optimize activities.
• Review reports on campaign success across teams, providing feedback for the Home Office to optimize program content.
• Ensure teams have the tools and vendors needed to accomplish their marketing goals and provide feedback to Marketing Operations if a gap is identified.
• Proactively advise and implement best practices for marketing channels, such as podcasts, email marketing, website, social media, and events.
• Work alongside AE and advisor teams to maintain list hygiene and best practices for data management, organizing target segments and aligning them with marketing campaigns, and tracking marketing success.
• Ensure proper campaign setup for tracking and reporting.
• Train teams to self-service using approved marketing tools such as the marketing automation platform, Clear, and blogs.
• Provide a “help desk” for assigned teams to troubleshoot issues with marketing tools and systems and cross-functional departments.
• Assist with implementation for high-touch teams as needed.
• Manage marketing-related ad hoc requests from assigned advisor teams.
• Facilitate planning and support for advisor business events, ensuring teams are following processes.
• Manage client and prospect corporate webinars as needed.
• Ensure transparency and meet timelines, using Asana to project manage advisor initiatives.
• Stay up to date with marketing best practices and strategies to provide strategic guidance to advisory businesses.
• Managing marketing associate.

What You’ll Bring

• 5 + years of proven experience in marketing and/or marketing operations
• Experience implementing digital and traditional marketing strategies that support business goals
• Working knowledge of common web analytics and measurement tools, including Google Analytics
• Strong written and verbal communication skills, including competence as a creative writer
• Organization and project management capabilities (Asana experience a plus)
• Ability to manage the work of creative teams, including designers and web content specialists
• Bachelor’s degree in marketing, communications, journalism, business administration or a relevant field
• Proficiency with MS Office, Adobe Creative Suite, and core marketing technology solutions (Hubspot experience a plus)

What We Offer

• Coverage on the first day of employment for medical, dental, and vision insurance
• Paid parental leave (16 weeks for primary caregiver and 8 weeks for secondary caregiver)
• Mother’s lounge onsite
• Flexible PTO plan
• Hybrid model work schedule (minimum 50% in office)
• Free brand-new gym in the Chicago office
• 401k matching plan
• HSA employer contributions
• Student loan assistance
• Pet insurance

AN EQUAL OPPORTUNITY EMPLOYER: Hightower is an equal opportunity employer and does not discriminate based upon race, color, religion, sex, sexual orientation, pregnancy, marital status, national origin, citizenship, veteran status, ancestry, age (over 40), physical or mental disability, medical condition (cancer-related), gender identity or expression, genetic information including sickle cell or hemoglobin C trait, or any other consideration made unlawful by applicable federal, state, or local law.

You are a U.S. citizen, U.S. permanent resident or possess other unrestricted U.S. work authorization and will not require sponsorship for U.S. work authorization now or anytime in the future.