Marketing Manager

Marketing Manager, Michigan

Director Supervisor

VP of Marketing

Position Objective

The Marketing Manager assists with the company’s promotion and advertising efforts to drive sales and build brand awareness. The Marketing Manager provides important input regarding advertisement campaigns, social media content, and other brand-building activities.The responsibilities include collaborating on an overall marketing plan, reviewing campaigns, and measuring the return on investment of various advertising methods. The Marketing Manager will work closely with NOBO’s agency partners to execute marketing opportunities. The Marketing Manager will also play a significant role in day to day marketing activities including SMS and email marketing, social media and other channel specific marketing.

Qualifications

• Bachelors degree in Marketing or Business preferred

• 3+ years B2B and B2C product marketing experience

• Experience with industry associations relevant to advertising research such as the ARF, ANA, IAB, 4As, MMA, i-com etc

• 1-3 years of experience in Search Engine Optimization (SEO) Search Engine Marketing (SEM) and Paid Search (PPC).

• Google Ads certification.

• Highly skilled with Google Analytics, Bing Analytics and other web analytics tools.

• Must be 21 years of age or older to apply

Skills and Abilities

• Excellent communication skills, both written and verbal.

• Innovation and creativity to create brand new strategies that attract customers and succeed over the competition.

• Collaborative skills to accept and incorporate ideas into strategies.

• Time management and organization in order to meet strict deadlines.

• Ability to recognize trends and stay ahead of them.

• Proficient with analysis and design software.

• Knowledge of internet marketing techniques.

• Strong knowledge of various social media platforms.

• Working use of Photoshop, Canva, HootSuite and other tools related to the execution of the responsibilities.

Duties and Expectations

• Review current local marketing trends and advertisements to determine the effectiveness of different styles and strategies

• Research competitors to stay current with similar products, services, and prices on the market

• Work with the wholesale team to develop successful strategies and campaigns that attract new wholesale customers

• Collaborate with the VP of Marketing regarding the budget and how to maximize marketing spend

• Drive social media engagement including calendaring, content and message creation. Work with influencers to drive organic traffic

• Create and maintain a content library for use across multiple platforms

• Develop marketing strategies for new products or services that comply with current company standards

• Work on design standards for the dispensaries to create a welcoming and appealing environment

• Work on development, ordering and tracking of promotional materials and sales material

• Work with NOBO’s wholesale team to develop marketing materials and overall support of their initiatives

• Partner with local and statewide businesses regarding charitable donations and co-promotions

• Media Relations - work with VP of Marketing to handle media releases, interviews, relevant publications, tv, and radio interviews

• Work with dispensary GMs to create promotions and assist in local marketing efforts

• Collaborate company-wide to create events that promote the NOBO brand and products

• Act as a liaison between vendors and the company to track deliverables

• Other duties as assigned.

• This position is based in Benton Harbor, MI. Travel to the NOBO retail locations will be required.