Marketing Manager

Overview
We are seeking a fun, creative and results-driven Marketing Manager to lead our marketing efforts and drive brand growth. The ideal candidate will possess a strong background in various marketing disciplines, including digital marketing, videography, copywriting, and analytics. This role requires a strategic and creative thinker who can develop and implement effective marketing campaigns while managing budgets and collaborating with cross-functional teams.

*CHECK US OUT GetMarvelousLights.com*

Role Responsibility

• Develop and execute comprehensive marketing strategies to enhance brand visibility and drive customer engagement.
• Create engaging video content promoting our brand and products
• Work with our team and clients to capture and create the most engaging content possible.
• Create compelling content for various platforms, including websites, social media, email campaigns, and promotional materials.
• Videos, photos, shorts, reels, etc. (Strong emphasis on video as our product is very visual)
• Posting on Meta, X, GMB, Linkedin, Youtube, and any other sites with potential.
• Lead social media marketing efforts to build a strong online presence and foster community engagement.
• Manage our brand reputation online
• Respond to all Meta comments, tags, and messages
• Respond to all Google, Yelp, and Facebook reviews
• Manage our Group pages
• Utilize SEO best practices to improve organic search rankings and increase website traffic.
• Keeping the website as appealing and converting.
• Collaborate with sales teams to align marketing strategies with sales objectives.
• Craft retargeting initiatives to get more leads or warm leads inside our database. Including but not exclusive to; email marketing campaigns, text campaigns, EDDM
• Monitor analytics to track campaign performance, providing regular reports on key metrics.

KPI (Key Performance Indicators)

• Leads count per month
• Review count per month
• # of posts per month
• # of engagements per month
• CPL (Cost per lead)
• Google PPC cost
• FB ad CPL
• SEO ranking

Qualifications

• Proven experience in a marketing management role or similar position.
• Videography, photography, and editing skills. (Familiarity with Adobe Creative suite preferred)
• Strong copywriting skills with the ability to craft engaging content across various channels.
• Proficiency in budgeting and financial management related to marketing activities.
• Experience and in-depth knowledge in all aspects of digital marketing
• Email and Text marketing
• SEO principles and best practices.
• Social media platforms and algorithms
• Excellent communication skills, both written and verbal, with a collaborative mindset.
• Demonstrated expertise in performance marketing techniques.
• Ability to coach clients and employees on what to say and how to say during videography sessions for maximum engagement.
• A degree in Marketing, Business, or a related field is preferred, but not required.

Job Type: Full-time

Pay: $60,000.00 - $75,000.00 per year

Benefits:

• Paid time off
• Professional development assistance

Schedule:

• 10 hour shift
• 8 hour shift
• Day shift
• Monday to Friday
• Weekends as needed

Experience:

• Marketing: 1 year (Required)

Ability to Commute:

• Charlotte, NC 28281 (Required)

Ability to Relocate:

• Charlotte, NC 28281: Relocate before starting work (Required)

Work Location: In person