Marketing Manager

The Marketing Manager is responsible for developing and executing marketing and communications programs for the ATC Automation Segment, participating in strategic planning for the businesses, and developing customer insights to drive growth. This individual ensures the most effective allocation of resources for program growth, customer-facing events, public and media relations, social media, lead generation, and digital tools to achieve business objectives.

The role creates results-oriented, integrated marketing campaigns to drive awareness, preference, and demand across the various business verticals. Critical to success in this position is the ability to lead and develop the marketing teams while also collaborating with key stakeholders outside marketing, such as leadership, sales, supply chain, customer service, and outside vendors.

How You Will Make a Difference

• Position new and existing marketing programs to drive business growth across all marketing channels with a strong focus on digital content marketing, including successful SEO & SEM marketing.
• Create goals and measurement plans to gauge success of marketing initiatives and ensure appropriate investment of resources. Report results on a monthly basis.
• Oversee all marketing communications (thought leadership content, marketing tools and sales aides, social marketing, inbound marketing programs, tradeshows, videos, animations, etc.) while upholding the ATC Automation Brand.
• Develop, refresh, and lead marketing communications across all markets on a global scale.
• Create innovative digital and content marketing strategies that attract customers and succeed over the competition to win business.
• Manage the ATC marketing budget (forecasting, planning, measuring, adjusting, etc.).
• Constantly evolve and develop understanding of ATC customer personas to drive key business results.
• Partner with key stakeholders to create and execute creative content for major initiatives.
• Initiate, direct, and execute multiple projects, initiatives, and timelines.
• Maintain strong vendor relations and manage resources and projects.
• Build market understanding of emerging trends and competitive landscape and share insights with the commercial team.

You are

• Experienced in working closely with senior leadership, adept at reconciling conflicting priorities.
• Skilled in developing high-end, successful, and professional manufacturing communications strategies and executing them.
• Outstanding at storytelling across traditional formats (prose writing, press releases) as well as digital (web, video, social).
• Strong in project management experience; ability to get things done quickly in a fast-paced and low-structure environment.
• Able to build strong and durable networks.
• Excellent in your drive for quality execution and excellence with a can-do attitude.

You have

• 5+ years of experience in B2B marketing with an international marketing and communications agency or global B2B manufacturing company, including day-to-day handling of relationships, content marketing programs, new product implementation, integrated digital campaigns, and strategic reputation building.
• Minimum B.S. or B.A. degree in marketing, business management, communications, marketing communications, or related field.
• Proficiency with Google Analytics and experience with inbound marketing programs such as HubSpot or Marketo.
• Knowledgeable in Life Science and/or Transportation markets

Physical Demands

• Stand, walk, push, pull, reach overhead, and bend to floor
• Normal Office environment
• Visual Acuity: Near acuity with or without accommodation
• Hearing Ability: Normal with or without accommodation

Disclaimer

This job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not intended to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this position. This job description is subject to change but remains in effect until superseded or canceled in writing by Human Resources.

ATC Automation is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law.

ATC Automation is the Automation segment of TASI Group. The TASI Group of Companies is comprised of four technologically advanced Strategic Business Segments commonly linked by a disciplined focus on Product Integrity, Package Integrity, Automation and Flow. Each TASI company delivers world-class products and services, focusing on our global customer needs in diverse market segments. TASI has served several thousand global customers over the years and enjoys a very high rate of repeat customers, many of which are Blue Chip Global Companies. Major Markets include: Automotive, Medical Devices, Life Science, Pharmaceutical, Packaging, Oil & Gas, Food & Beverage, Consumer Goods and General Industrial Equipment.