Marketing Manager
LOCATION
Brentwood, TN (Corporate Office)
QUALIFICATIONS
Bachelor's degree in marketing or communications, or equivalent work experience, and 8 years of experience in professional B2B marketing; experience in the healthcare industry preferred.
RESPONSIBILITIES
Develop and implement comprehensive marketing strategies, manage multi-channel marketing plans, oversee tradeshow and event programs, drive demand and lead generation, and lead a Marketing Coordinator while ensuring brand alignment across all platforms.
INDUSTRY
Healthcare
SHORT DESCRIPTION
The Marketing Manager will support Premise Health's marketing and sales strategy by developing and executing marketing plans, driving growth through digital campaigns and events, and managing team efforts in Brentwood, TN.
Premise Health is the world's leading direct healthcare provider and one of the largest digital providers in the country, serving over 11 million eligible lives across more than 2,500 of the largest commercial and municipal employers in the U.S. Premise partners with its clients to offer fully connected care – in-person and in the digital environment. It operates more than 800 onsite and nearsite wellness centers in 45 states and Guam, delivering care through the Digital Wellness Center and onsite, nearsite, mobile, and event solutions.
Premise delivers value by simplifying complexity and breaking down barriers to give diverse member populations access to convenient, integrated, high-quality care. We offer more than 30 products, delivering the breadth and depth of care required to serve organizations' total populations. The result is healthcare that meets the needs of members and their families, helping them live healthier while lowering costs for organizations.
Premise offers a wide range of dynamic, purpose-driven career opportunities. We are currently looking for a Marketing Manager to join our team in Brentwood, TN at our corporate office.
Essential Functions:
- Leads the development and execution of comprehensive marketing plans that increase sales and support a strong brand identity, including setting goals, developing campaigns, tracking performance, and recommending areas for improvement
- Drives demand and lead generation through digital campaigns, event and sponsorship strategies, and sales enablement activities in collaboration with product and brand managers to ensure consistency of messaging and a coordinated approach across all channels and audiences
- Oversees annual conference and sponsorship schedule including strategy, execution, budget management, and collateral deployment
- Leads event planning for annual Client Forum including vendor identification and management, team coordination, and stakeholder communications
- Manages production and fulfillment of collateral for tradeshows, client events, sales events, and other enterprise needs
- Serves as an internal and external marketing liaison to other departments and teams offering expert guidance and support to ensure consistency across communications channels and platforms
- Transforms ideas and storylines into thoughtful content in a variety of mediums, including advertisements, presentations, tradeshow materials, company fact sheets, sales toolkits, and more
- Manages, hires, trains, and tracks performance of Marketing Coordinator, as well as mentor other members on the marketing team to achieve maximum potential and professional growth where appropriate
- Oversees select vendor relationships (print materials, promotional items, conference contacts, events venues, etc.)
- May require other duties as assigned
Job Requirements:
- Bachelor’s degree in marketing or communications or equivalent work experience
- 8 years of experience in professional B2B marketing
- Experience in healthcare industry preferred
Preferred Experience:
- High attention to detail
- Demonstrated ability to understand customers – their pain points, how and why they buy – and to create actionable strategies that supports the sales process
- Proficient in Microsoft Office Suite (Outlook, Word, Excel, PowerPoint)
- Proven experience designing, implementing, and executing projects which involve numerous marketing elements, stages, and stakeholders
- Expert communicator with the ability to build relationships across multiple groups and communicate effectively with both upper management and peers
- Highly creative with the ability to interpret ideas, needs or concepts and deliver design that visually communicates the message effectively
- Excellent writer, proofreader, and copy editor
- Exceptional project management skills and experience with the ability to manage multiple projects and deadlines simultaneously
- Self-starter who can work both independently and as part of a team
- Demonstrated ability to prepare accurate budgets and effectively manage expenses
- Solid business acumen, management, and problem-solving skills
Work-life balance is at the foundation of how decisions are made and where Premise is headed. We can only help people get, stay, and be well if we do the same for ourselves. In addition to competitive pay, Premise offers benefits packages including medical, dental, vision, life insurance, 401(k), paid holidays and vacation time, a company-sponsored wellness program, and much more our talent acquisition team will be happy to share with you.
Premise Health is an equal opportunity employer; we value inclusion, and we do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.
Street Address:
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