Marketing Manager

About Prevail Health Solutions (iprevail.com):

Prevail Health Solutions is a unique social enterprise that is dramatically changing mental health care and the economics of mental illness, whose annual cost is measured in hundreds of billions annually in the US.  Prevail’s online platform provides on-demand support for a host of mental and behavioral health, ranging from depression to substance abuse to PTSD.  Prevail partnered with the National Science Foundation to develop its innovative platform with support from a range of partners and funders, including Goldman Sachs Foundation, Bristol Myers Squibb Foundation, Rush University, and many others.

About the Role:

Prevail is growing and understands the importance of branding and building out our marketing. This is a brand-new role as a Marketing Specialist. This is individual will be working with leadership in developing strategy, implementation, execution and leading this initiative both internally and externally. We are looking for an individual that will be hands on in our fast-paced environment. This person will have a proven track record of managing complex, marketing projects under demanding timelines.

Marketing Manager is responsible for overseeing the success of various marketing initiatives.

Job Functions:

• Formulate marketing strategies for Prevail and its partners, working closely with senior management to align initiatives with business goals.
• Plan and implement campaigns that promote engagement, aligning with budget constraints and driving solutions for user needs.
• Determine media types and marketing content needed for each channel, ensuring the content enhances user engagement and aligns with brand messaging.
• Analyzing website click-to-engagement conversion rates and the effectiveness of promotions to determine what drives engagement and retention
• Establish campaigns that promote features to Prevail’s target audience
• Determine the type of media and marketing content, needed, and distributed to the various channels to increase engagement
• Manage a content calendar to schedule the creation and planned release of each content piece, maintaining timelines for smooth project execution.
• Collaborate with in-house teams and external resources to produce high-quality content, including social media posts, blog articles, and promotional materials.
• Outline a product timeline and oversee the project’s successful execution.
• Develop and execute strategies for SEO and pay-per-click advertising to maximize visibility and engagement.
• Analyze website click-to-engagement conversion rates and the effectiveness of promotions to understand what drives user retention and engagement.
• Track and report key metrics, including social engagement, conversions, email open rates, and app installations. Use data insights to optimize campaigns and refine strategies.
• Audit analytics to understand user demographics and engagement sources, utilizing insights to adjust marketing strategies for better targeting and results.
• Identifying potential new markets and creating a plan to enter the market.
• SEO & pay per click advertising experience is a MUST

Minimum Qualifications:

• Bachelor's degree or equivalent experience
• 3+ years in digital marketing, social media, or a related field, with a strong understanding of content marketing and social engagement. Mental health or wellness sector experience is a plus.
• Ability to multi-task
• Strong verbal, written, and organizational skills
• Knowledge of marketing-related business practices, including advertising, market research, technology, and budgeting.
• Proven experience in SEO and pay-per-click advertising is essential.
• Proficiency in Google Analytics, email marketing software, and social media management tools. Strong analytical skills and ability to interpret data insights.
• Demonstrated history of planning successful product launches and events.
• Effective communication skills and adaptable communication style for interacting with team members, upper management, and clients.
• Time management and organization skills to plan and execute both large and small marketing projects and initiatives.
• Analytical and problem-solving skills for coming up with ideas to increase demand for products and services
• Ability to innovate content and marketing strategies based on feedback and performance metrics.
• Demonstrated track record of building marketing plans from ground zero is a huge PLUS
• Previous experience managing a team internally or externally to execute for outcomes.

Perks

• Salary commensurate with experience
• Opportunity for professional growth – we support our teammates who want to expand their web development skills
• Benefits include:
• Health, vision, and dental insurance
• 401 k plan
• PTOs
• Work from home
• A very casual dress code and a fun, interactive and open working environment
• Rapid growth opportunities

If you’re ready to take on new challenges in a dynamic start-up atmosphere that is changing the way we access support in health and wellness, then don’t hesitate to reach out and apply for the position. We take a holistic approach to hiring and consider the unique qualifications of each candidate.

Prevail Health is an Equal Opportunity Employer. Prevail Health will not discriminate against any applicant for employment on the basis of race, color, age, religion, sex, sex orientation, gender identity, national origin, disability or veteran status. If you have a disability or special need that requires accommodation, please let us know.

Job Type: Full-time

Pay: From $65,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift

Work Location: Remote