Marketing Manager

Huge Brands Marketing Manager

Huge Brands exists to facilitate opportunity where there is potential. As the fastest-growing and most dynamic company in the custom merchandise space, we leverage the power of merchandise to create growth opportunities and push the boundaries of possibility for our client partners. Our rapid growth is facilitated by a keen focus on the growth of our client partners as well as strategic M&A within our industry.

The Marketing Manager furthers our mission by developing, implementing, and managing marketing strategies to enhance brand awareness, drive customer growth, and increase revenue. You will lead a team of marketing professionals and collaborate cross-functionally to execute marketing campaigns and initiatives aligned with Huge Brands growth goals.

Schedule & Travel: Position works onsite (office near Salt Lake City airport) during regular business hours; Travel is required occasionally, as needed to support tradeshows (5-7 per year)

Pay: $60K-$70K annual salary

WHY CHOOSE HUGE BRANDS?

• Passionate company culture committed to excellence for our teams and our clients
• Profit-sharing bonus
• Bi-monthly team BBQs, Annual team parties & events
• Medical, Dental, Vision, & Pet insurances
• Employee assistance program (EAP)
• 401(k) & Financial coaching
• Pet-friendly workplace
• Paid Time Off (PTO), Paid Holidays, AND MORE!

WHAT YOU'LL DO DAY-TO-DAY

• Marketing Strategy: Develop, implement, and refine comprehensive marketing plans and strategies to achieve Huge Brands growth goals; Drive brand presence and recognition and sales via marketing campaigns and paid/unpaid advertising across various channels: Digital marketing, social media, email marketing, traditional print advertising, news and local events and awards, leveraging influencers, etc.
• Website & Social Media: Manage Huge Brands website, social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok), and blogs; Generate, edit, publish and share compelling content (text, images, video, HTML) that builds meaningful connections and influences customers to take action
• Market Research: Monitor and forecast marketing and sales trends to inform marketing strategies; Perform market research to identify customer needs, identify new products, and gain insight on competition; Perform product rationalization, financial analysis, and monitor product life-cycle, using primary and secondary market research as needed (customer surveying, effectiveness of promotions, market segmentation)
• Marketing Effectiveness: Identify & set metrics and analyze data to measure effectiveness and impact, and optimize marketing programs, campaigns, and strategies, providing regular and ad-hoc reports to leaders as needed; Manage marketing budget effectively, allocating resources to maximize ROI and achieve target metrics
• Public Relations: Build and maintain strong relationships with media partners, vendors, and other external stakeholders; Draft press releases, media pitches, and other written materials to communicate key messages and announcements; Coordinate media interviews and press events, including preparing spokespeople and managing logistics; As needed, assist with crisis communications and manage reputation management efforts.
• Collaboration: Coordinate with sales and other departments to ensure alignment and integration of marketing efforts with overall business objectives; Collaborate with the creative team to develop compelling marketing collateral, including advertisements, promotional materials, and website content
• Supervisory responsibility: Mentor, and develop a team of marketing professionals (Marketing Team Lead, Marketing Coordinator), fostering a culture of innovation, collaboration, and excellence
• Perform additional, related duties as needed

WHAT IT TAKES TO SUCCEED:

• Experience: Minimum 5 years of experience in marketing management and successfully developing and executing marketing strategies that drive business results, preferably in the merchandising industry
• Education: Bachelor’s degree in marketing, business administration, communications, public relations, or related field; or equivalent knowledge & experience
• Location & Travel: Position works onsite during regular business hours; Travel is required occasionally, as needed to support national tradeshows (5-7 per year)
• Systems: Proficiency in marketing tools and platforms, including CRM software (Hubspot strongly preferred), Google Analytics, and social media management tools
• Competencies: Demonstrated success in developing and executing marketing strategies that drive business results; Strong analytical skills with the ability to interpret data and metrics to inform decision-making; Excellent leadership and communication skills that is a strong presenter and storyteller, able to inspire and motivate, and influentially drive compelling content for wide variety of channels & audiences; Creative thinker with a strategic mindset and a passion for innovation; Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously; Strong interpersonal skills with the ability to build relationships and collaborate effectively across departments and with external partners and customers; Results-driven attitude with a focus on achieving measurable outcomes and exceeding targets; and Passionate about Huge Brands mission, vision, and values

Job Type: Full-time

Pay: $60,000.00 - $70,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Day shift

Ability to Relocate:

• Salt Lake City, UT 84116: Relocate before starting work (Required)

Work Location: In person