Marketing Manager

Job Overview
We are seeking a dynamic and experienced Marketing Manager to lead our marketing efforts and drive brand growth. The ideal candidate will possess a strong background in various marketing disciplines, including advertising, content marketing, and e-commerce. This role requires a strategic thinker who can manage budgets effectively while leveraging analytics to optimize marketing campaigns. The Marketing Manager will be responsible for developing and executing comprehensive marketing strategies that align with our business goals.

Responsibilities

• Grow our market share by helping to create and execute a comprehensive marketing plan that drives quality lead growth and positive brand awareness
• Work with operations team to identify notable projects to visit and capture quality before & after pictures/videos
• Generate content & ad campaigns for social media platforms
• Increase our engagement and following across social media platforms
• Work with website management vendor to ensure content is up to date & relevant
• Create, facilitate, & drive other marketing content such as direct mail creatives & TV commercials
• Participate in networking groups, chambers, home shows/trade shows, etc.
• Research target neighborhoods, HOA’s, and management companies to drive more lead growth
• Distribute marketing materials such as yard signs and doorhangers
• Develop relationships with potential lead-referral partners such as realtors, roofing companies, insurance companies, etc.
• Conduct lunch-and-learns and host other events for HOA’s, management companies, & realtor offices.
• Contact prospective & existing customers to drive new lead flow
• Participate in monthly meetings centered around marketing strategies
• Work with marketing vendors to develop, negotiate, & execute specific marketing strategies
• Assist leadership with SEO optimization (Google Ads/PPC Campaigns)
• Participate in other marketing initiatives such as generating print marketing materials
• Complete administrative items needed to set up the team for success on every project

Qualifications

• Experience in driving & executing marketing strategies for a professional organization. Experience in the service industry a plus.
• Experience generating eye-catching content for social media platforms
• Experience with creating ad campaigns on platforms such as Facebook & Instagram.
• Must be a people person! Not afraid to engage with existing & potential customers and be the face of the organization.
• Exceptional communication skills with utmost professionalism
• Excellent interpersonal skills
• Strong work ethic with ability to set, meet, and exceed goals
• Strong attention to detail, especially when it comes to online content.
• Basic computer skills
• Strong organizational skills and preference to self-manage with coaching
• Experience with Adobe Photoshop, InDesign and/ or Canva a plus.
• Excellent analytical skills with the ability to interpret data and make informed decisions.
• Strong communication skills, both written and verbal, with the ability to collaborate effectively across teams.
• A degree in Marketing, Business Administration, or a related field is a plus

We invite passionate candidates who are eager to make an impact through innovative marketing solutions to apply for this exciting opportunity.

Job Type: Full-time

Pay: $50,000.00 - $75,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Paid time off
• Vision insurance

Schedule:

• Day shift
• Monday to Friday

Experience:

• Marketing: 2 years (Required)

License/Certification:

• Driver's License (Required)

Ability to Relocate:

• Knoxville, TN 37932: Relocate before starting work (Required)

Work Location: In person