Marketing Manager

Position: Marketing Manager
Location: Houston, TX (Hybrid: On-site and Remote)
Employment Type: Contract/1099
Salary Range: Competitive, commensurate with experience

About Us:

At Center for Mental Wealth, we believe that true wealth begins within. We are passionate about educating our patients on investing in their mental health as a valuable asset that can lead to a fulfilling life. We are dedicated to transforming mental health care through compassionate, evidence-based treatments. Our hybrid model of in-person and telehealth services allows us to deliver accessible, high-quality psychiatric care to patients in Greater Texas, and New York region. With a focus on patient-centered care and innovation, we are seeking a driven Marketing Manager to lead our marketing efforts and help us achieve our growth objectives.

Position Overview:

We are looking for a talented and experienced Marketing Manager to develop and execute comprehensive marketing strategies that align with our mission of providing excellent mental health care. The ideal candidate will possess a strong background in digital marketing, healthcare marketing, and data-driven decision-making. They will play a pivotal role in building the clinic’s brand, driving patient acquisition, and fostering long-term engagement.

Job Description: Marketing Manager

Key Responsibilities:

• Strategic Planning & Execution:
• Develop and implement a comprehensive marketing strategy to drive patient acquisition, retention, and brand awareness.
• Align marketing initiatives with clinic goals, ensuring growth in patient base and revenue targets.
• Digital Marketing Campaigns:
• Design and manage  SEO-optimized content, paid search campaigns, and social media strategies to achieve a prominent reduction in cost-per-acquisition (CPA).
• Analyze campaign performance using Google Analytics, social media insights, and other tools to optimize ROI.
• Content Creation & Branding:
• Oversee content creation for blogs, email campaigns, website updates, and social media platforms.
• Ensure consistent brand messaging aligned with Center for Mental Wealth's values and mission.
• Community Engagement & Partnerships:
• Build relationships with local healthcare providers, community organizations, and influencers to enhance patient referral networks.
• Represent the clinic at community events, mental health fairs, and professional conferences.
• Patient Referral Programs:
• Develop and manage referral programs targeting healthcare providers and existing patients to generate new patient inquiries.
• Data-Driven Decision Making:
• Track and report marketing KPIs, including patient inquiries, retention rates, and digital campaign performance.
• Provide actionable insights and recommendations to improve marketing outcomes.
• Collaboration & Teamwork:
• Work closely with the clinic’s leadership team to align marketing initiatives with operational goals.
• Collaborate with external vendors for specialized services like web development and graphic design.

Qualifications:

• Education: Bachelor's degree in marketing, Communications, or a related field (Master’s degree preferred).
• Experience: 3-5 years in marketing, preferably in the healthcare or mental health sector.
• Proven experience with digital marketing tools (Google Ads, Facebook Ads Manager, SEO tools).
• Strong content creation, storytelling, and branding skills.
• Exceptional communication and interpersonal skills.
• Knowledge of HIPAA-compliant marketing practices is a plus.

How to Apply:
Send your resume and a cover letter detailing your experience and vision for Center for Mental Wealth marketing to careers@centerformentalwealth.com.

Job Type: Part-time

Schedule:

• Day shift

Ability to Commute:

• Houston, TX 77095 (Required)

Ability to Relocate:

• Houston, TX 77095: Relocate before starting work (Required)

Work Location: In person