Marketing Manager

Company Overview:

Since 2006, BN, (an Augeo company since our acquisition in 2023) has been a leader in social media tech innovation and media excellence. BN’s mission has been to provide cutting-edge social advertising solutions that allow brands to maximize their brand voice on social media and drive meaningful results to their bottom line with our suite of tools:

• BN Influencer, which enables brands to transform their employees and fans into influencers to create authentic social content on the brand’s behalf, all while abiding by brand safety standards.
• BN Ads, our in-house media agency that has worked with Fortune 500 clients for over 10 years.
• BN Innovate, our tech innovation hub partners with social platforms and brands including Amex, Meta, TikTok, X, Snapchat, and Pinterest, and create technologies that sit on top of their ad buying platforms, and solve business objectives with our tech expertise.

BN has offices in Rochester, NYC, Boston, Bentonville, Kansas City, Hyderabad, and Sydney in addition to Augeo’s offices across the country.

Role Overview:

Our marketing team is seeking a skilled and strategic Marketing Manager to lead an array of revenue-driving B2B marketing efforts for BN, and client-focused marketing initiatives. We are looking for someone who can flex a variety of marketing muscles from sales enablement, to campaign strategy, to content writing. This role will own key B2B campaigns and owned search and social channels, and will support our client solutions team by overseeing the production of client-facing content, decks, and collateral.

The ideal candidate is a creative thinker with a “yes, and” attitude who isn’t afraid to get scrappy. You have a passion for influencer marketing and the creator industry, and are excited about what’s next. You are detail-oriented, and excel at coordinating cross-functional efforts that drive client engagement and revenue growth. If you are a well-rounded marketer with experience in B2B marketing, client-focused marketing with agency or in-house experience at a brand, platform, or tech company, we would love to hear from you.

Key Responsibilities:

Client/Account-Based Marketing (ABM):

• Partner closely with the Client Solutions team to develop and execute tailored ABM strategies that support key accounts and drive revenue.
• Lead the production and management of client-facing materials, including case studies, presentations, and other high-impact collateral that align with client needs and BN’s positioning.
• Work across teams to craft messaging that resonates with target accounts, ensuring a seamless blend of client insights and BN’s value proposition.

Owned Search & Social Campaign Management:

• Own the execution of BN’s SEO, SEM, and social media campaigns to drive consistent engagement and visibility among prospective and current clients.
• Continuously monitor campaign performance across owned channels, optimizing for lead generation and engagement; report on metrics and provide actionable insights to stakeholders.
• Collaborate with internal and external partners to refine messaging, creative assets, and targeting to reach and impact key B2B audiences.

Content Development & Editorial Management:

• Develop and oversee a content calendar, managing the production of B2B content that speaks directly to client challenges and industry trends.
• Lead the creation of thought leadership, blog posts, newsletters, white papers, and other content aimed at building BN’s reputation as a trusted partner in the industry.
• Ensure all content meets BN’s standards for quality and brand voice, supporting both marketing and client-facing goals.

Sales Enablement:

• Drive sales enablement efforts by developing resources like pitch decks, one-pagers, and other tools that empower the sales team to build and expand client relationships effectively.
• Gather and incorporate feedback from sales to enhance the relevance and effectiveness of enablement materials.
• Coordinate with the sales team to track content needs, proactively delivering timely and impactful resources that support ongoing and upcoming pitches.

Cross-Functional Coordination:

• Act as a key liaison between marketing, internal teams, and client solutions, ensuring alignment and timely delivery of client-focused marketing initiatives.
• Maintain close collaboration with stakeholders to prioritize and manage projects effectively, delivering high-quality materials that meet business objectives.
• Actively participate in strategic planning sessions, providing insights and recommendations that elevate BN’s client engagement and marketing impact.

• Bachelor’s degree in Marketing, Business, or experience in the field.
• 3+ years of experience in marketing, with a focus on B2B, brand, or account-based marketing.
• A social media user, consumer and/or creator with a perspective on it’s value to consumers and brands
• Experience in managing SEO, SEM, and social media campaigns.
• Strong understanding of the advertising industry and what matters to advertisers.
• Excellent written and verbal communication skills.
• Strong project management and organizational skills, with a proven ability to manage multiple projects and deadlines.

Hard Skills:

• Proficiency in Powerpoint/ Google Slides/ Keynote
• Demonstrated ability to pull actionable insights from sets of data
• Storytelling expertise and understanding of how to craft a compelling campaign message
• Experience planning Search and Social campaigns (from a Paid and/or Organic perspective)
• Understanding of creator industry, media industry, or ad industry.
• Ability to prioritize and manage multiple projects at once with varying levels of importance.

Why Join BN?

• Impactful Work: Be part of a team that shapes the future of creator marketing for some of the world’s most respected brands.
• Innovative Environment: Work with cutting-edge technology and creative solutions in an environment that fosters risk-taking and innovation.
• Career Growth: BN supports your professional growth and provides opportunities to advance within a rapidly evolving industry.

Ready to join us on this exciting journey? Apply today and become part of a team that’s transforming brand engagement through social influence.

Pay Rate:

$80,000 - $90,000 base salary

Base salary is determined by several factors including but not limited to education, experience, skills, and geography. These factors are considered when making an offer of employment. If you are interested in this position and salary range, we’d ask that you apply.