Marketing Manager
LOCATION
Stockton, CA; Fresno, CA; Merced, CA; Sacramento, CA; Reno, NV
QUALIFICATIONS
High school diploma required; Bachelor's degree in marketing or business preferred; 1-2 years of marketing experience; proficiency in Microsoft Office; familiarity with Adobe suite and CRM systems is a plus; bilingual (English & Spanish) is advantageous.
RESPONSIBILITIES
Oversee the planning and execution of marketing campaigns, develop digital marketing strategies, manage the marketing budget, collaborate with sales and service departments, and create visual content for marketing purposes.
INDUSTRY
Marketing and Sales
SHORT DESCRIPTION
As a Marketing Manager at Bobcat Central Inc., you will manage and execute marketing campaigns across multiple locations, ensuring alignment with business objectives and maximizing ROI through effective budget management.
Job Title: Marketing Manager
Job Type: Full-time, Salary (exempt) position, 70,00.00 - $85,00.00 to start DOE.
Reports To: Director of BCC Sales
Marketing Manager Job Summary
As the Marketing Manager your role is to learn and oversee the planning, development, and execution of all marketing campaigns for all the companies locations being Stockton, Fresno, Merced, Sacramento and Reno.
Bobcat Central Inc. offers EXCELLENT Benefits.
- Company Cell Phone
- Company Laptop
- Medical
- Dental
- Vision
- Optional Supplemental plans
- 401k matching
- Vacation/Sick Pay
- Paid Holidays
Marketing Manager Key Responsibilities,
· Campaign Planning & Execution: Oversee the execution of marketing campaigns across different channels, such as digital advertising, social media, email marketing, content marketing, events, and traditional advertising. Oversee the daily lead management process and manage that process through CRM.
· Digital Marketing and Online Presence: Develop and execute digital marketing strategies, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, and website optimization.
· Budget Management: Create and manage the marketing budget, ensuring effective allocation of resources across various campaigns and channels. Monitor expenses and campaign performance to optimize the budget and maximize return on investment (ROI).
· Collaborating closely with the Sales, Parts, Rentals, and Service directors, as well as external partners, agencies, or vendors, you can align marketing strategies with the overall business objectives to have a coordinated approach, to drive success in marketing initiatives.
· Effectively managingthe tasks related to capturing, editing, and uploading videos and photographs for marketing purposes. Create compelling visual content that engages the company’s target audience.
Education and Experience
- High school or equivalent (required).
- Bachelor’s degree in marketing, business administration or related field preferred.
- 1-2 years of marketing experience (developing/implementing marketing programs and materials, social media, website).
- Proficiency in Microsoft Office (Word, Excel, Publisher, and PowerPoint) is a must.
- Adobe suite and Customer relationship management CRM systems are a plus.
_________________________________________________________________________________________
Marketing Manager Required Knowledge, Skills, and Abilities
- Proficiency and ability to operate computerized accounting and spreadsheet programs.
- Effective verbal, listening and written communication skills to coordinate with internal and external connections for seamless execution.
- Demonstrates a sense of urgency and ability to meet deadlines with attention to detail, accuracy, and confidentiality.
- Ability to manage multiple priorities in a fast-paced, dynamic environment, to enhance our brands image and drives making goals.
- Bilingual (English & Spanish) a plus.
Marketing Manager Physical Requirements
- Stand
- Walk
- Maintain Balance
- Climb
- Lift 25 lbs.
Bobcat Central Inc. is an Equal Opportunity Employer.
Job Type: Full-time
Pay: $70,000.00 - $85,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Day shift
- Monday to Friday
- Weekends as needed
Application Question(s):
- How many years of experience in creating marketing budgets?
- How many years of experience managing social media platforms?
- How many years of experience do you have in digital marketing?
- How many marketing campaigns have you managed at once?
- Are you able and willing to travel to our facilities/Events as needed for work?
- Do you have experience with CRM systems? If so, what systems and to what extent?
Experience:
- Search Engine Optimization: 3 years (Preferred)
- Adobe Photoshop: 3 years (Preferred)
- Adobe Creative Suite: 3 years (Preferred)
- Graphic Design: 3 years (Preferred)
- Video Editing: 3 years (Preferred)
Ability to Relocate:
- Stockton, CA 95205: Relocate before starting work (Required)
Work Location: In person
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