Marketing Manager

Conceptions Florida is looking for a seasoned marketing manager to join our team. We are looking for a marketing manager to lead our marketing efforts and enhance our brand visibility. This role involves strategic planning, execution of marketing campaigns, and management of our junior employee(s) in the marketing department.

The marketing manager must have a strong background in digital marketing strategy and experience with content marketing and an understanding of ad campaigns for multiple digital platforms, as well as analyze performance and engagement data.

Essential Duties and Responsibilities include the following:

• Develops and implements social media strategies.
• Tracks performance of various social media initiatives making necessary changes to improve business results.
• Oversee junior employees within the marketing department.
• Collect and analyzes data to report back to management.
• Responsible for managing and reviewing online content.
• Creating communication plans that leverage social media outlets.
• Establish relationships with other members of the online community and bloggers.
• Proactive approach to identify new strategies and social channels to reach targeted audiences.
• Interact with users, both online through forums and live-streaming.
• Manage our Google Adwords campaigns and provide monthly analytics to our CEO.
• Closely monitor social channels to ensure that Conceptions Florida maintains a positive online reputation.
• Create and maintain a rich social media presence across all major platforms, including Facebook, Twitter, Snapchat, Youtube, Instagram, etc. and other relevant channels, uploading content on a regular basis.
• Hands-on involvement in a variety of communications projects, including the creation of marketing materials and campaigns as directed.
• Contributes to team effort by accomplishing related results as needed, including special projects.
• Oversee reputation management when it comes to our patient reviews.
• Attend company hosted events and meetings to generate awareness and excitement and create enthusiasm to attend future company sponsored events.
• Responsible for measuring reputation management program effectiveness.
• Responsible for building a continual referral base within our provider network.
• Other tasks as assigned.

Qualifications

• 1 to 2 years’ experience as brand ambassador, reputation manager or marketing manager.
• Experience with Google Adwords and campaign management.
• Familiar with the standard concepts, practices and procedures of social media and reputation management.
• Demonstrate expertise in activating a community, with the ability to map out and drive an engagement strategy
• Experience managing social media platforms for a brand, with an understanding of a wide variety of online community platforms.
• Exceptional communication and creative writing skills. Strong writing, editing and oral communications abilities essential.
• Must be able to work in a dynamic, fast-paced environment and meet deadlines.
• Proactive worker with strong attention to detail and ability to prioritize workflow.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Work Location: In person