Marketing Manager

Job Overview
We are seeking a dynamic and experienced Marketing Manager to lead our marketing initiatives and drive our brand's growth. The ideal candidate will possess a strong background in various marketing disciplines, including E-commerce, SEO, content marketing, and email marketing. This role requires a strategic thinker who can effectively manage budgets, analyze market trends, and collaborate with cross-functional teams to achieve business objectives.

Duties

• Develop and implement comprehensive marketing strategies to enhance brand visibility and drive customer engagement.
• Oversee the execution of digital marketing campaigns across various channels including email, social media, and online advertising.
• Conduct market research to identify trends, customer preferences, and competitive landscape to inform marketing decisions.
• Manage the content marketing strategy, ensuring alignment with overall business goals and audience needs.
• Collaborate with sales teams to create promotional materials that support sales initiatives and drive revenue growth.
• Monitor and analyze campaign performance metrics to optimize strategies for maximum effectiveness.
• Manage budgeting for all marketing activities, ensuring efficient allocation of resources.
• Stay updated on industry trends and emerging technologies to maintain a competitive edge in the market.

Requirements

• Proven experience in a marketing management role with a focus on E-commerce and digital marketing strategies.
• Strong understanding of SEO principles and best practices.
• Proficiency in HTML for email marketing and website management is preferred.
• Experience in budgeting and financial management related to marketing campaigns.
• Excellent written and verbal communication skills with an ability to create compelling content.
• Familiarity with product management processes and advertising sales techniques is a plus.
• Ability to work collaboratively in a fast-paced environment while managing multiple projects simultaneously.
• A degree in Marketing, Business Administration, or a related field is preferred.

Join our team as we strive to innovate and elevate our brand presence in the market!

Job Type: Full-time

Pay: From $21.00 per hour

Expected hours: 40 – 50 per week

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Professional development assistance

Schedule:

• 8 hour shift
• Monday to Friday
• Overtime

Experience:

• Marketing: 1 year (Required)

Ability to Commute:

• Owings Mills, MD 21117 (Preferred)

Ability to Relocate:

• Owings Mills, MD 21117: Relocate before starting work (Preferred)

Work Location: In person