Marketing Manager

Full Time • New York, NY, United States of America

70,000 - 90,000 (Yearly) Added 7 hours, 49 minutes ago

Summary

LOCATION

New York City, NY

QUALIFICATIONS

5-7+ years of marketing experience, preferably in B2B and B2C environments; strong project management, communication, and relationship-building skills; proficiency in Microsoft office and social media management platforms; experience in real estate marketing preferred.

RESPONSIBILITIES

Implement marketing strategies, manage content creation, oversee website and social media platforms, conduct market research, analyze campaign performance, manage project timelines, and coordinate event logistics.

INDUSTRY

Real Estate Development and Management

SHORT DESCRIPTION

The Marketing Manager at Tishman Speyer will drive marketing initiatives, ensuring brand alignment and effective execution while collaborating with internal teams and external partners.

Tishman Speyer creates vibrant destinations and dynamic environments that inspire innovation and connected communities. As a diversified developer, operator, and investment manager of top-tier real estate in 33 markets across the globe, our business choices are driven by the belief that real estate should unlock human potential. Tishman Speyer’s diversified portfolio spans market rate and affordable residential communities, premier office properties and retail spaces, industrial facilities, and mixed-use campuses. We create state-of-the-art life science centers through our Breakthrough Properties joint venture, and foster innovation through our strategic proptech investments. By combining global perspective with local expertise, and a personalized approach, we are able to anticipate our customers’ evolving needs. We were the first real estate company to introduce asset-wide amenity services through our ZO platform, and the first traditional real estate company to create its own flexible space and coworking brand, Studio.

Since our founding in 1978, Tishman Speyer has acquired, developed, and operated 522 properties, totaling 218 million square feet, with a combined value of over $129 billion (U.S.). Tishman Speyer currently has approximately $68 billion in assets under management, including iconic properties such as Rockefeller Center in New York City, The Springs in Shanghai, TaunusTurm in Frankfurt, and Mission Rock in San Francisco.

Summary of the Position:

The Marketing Manager will implement marketing strategies, manage content creation, oversee website + social media platforms, and provide project management support, ensuring brand alignment and effective execution within the Tishman Speyer marketing team and external partners.

Key Responsibilities:

Marketing strategy & management

Help development of annual marketing plan
Oversee market research and competitive analysis to support marketing initiatives.
Analyze basic marketing data to measure campaign performance.
Manage the development and implementation of national campaigns and activations; oversee the creation and update playbooks for use by local teams

Content Creation & Production

Ensure the application of brand identity guidelines, brand assets, key presentations and company collateral with external design partners and internal, global stakeholders.
Brief and manage development of: 1) Consumer-facing marketing support including collateral partnerships, events, 3rd party platforms, organic social media, OOH, email, direct mail, etc. 2) Third party/trade marketing support, including collateral (sizzles, presentations, one-pagers, pamphlets)
Manage the creation of collateral and signage requests and leveraging and managing all templates associated
Photography and video shoot management

Website, social & channel

Manage Attractions/Buy Ticket landing and flow as well as Private Event Venues pages.
Manage Digital Agency, coordinating with IT on development, deployments and maintenance/optimizations
Manage website design and content updates and content management and ensure accuracy and adherence to SEO best practices.
Develop channel strategy and oversee email marketing efforts, including list segmentation, campaign creation, and performance analysis and deployment
Oversee Social media campaign management, working with external social media agencies & stakeholders, identifying strong stories that support the brand and fit to the social media content strategy, liaising with internal sales & marketing teams, retail leasing teams, and others across the company to help codify those into social media posts.

Data & Reporting

Partner closely with the Paid Media agency to develop & execute dynamic and impactful media plans that drive awareness, engagement and conversion.

Project Management & Administrative

Development and management of overall timeline, tracking of team milestones and activities for senior leadership input
Liaison for regular status meetings with agency partners both internal and external
Main point of contact for Event oversight – small and large scale events for key stakeholders and audiences through various deliverables including invitations, agenda creation, content planning, signage, and more
Assistance with budgeting & re-forecasting and ensuring all tracking and data is accurate

Qualifications:

5-7+ years of experience in marketing either at a marketing or advertising agency or within a company
Experience in B2B as well as B2C marketing; direct experience in e-commerce marketing and/or in real estate marketing preferred
Must have a track record of managing projects autonomously as well as part of a larger team
Must have a strong communication, relationship building and organizational skills
Collaborative spirit, positive attitude, curiosity and eagerness to learn, and strong work ethic and self-motivation required
Highly proficient in Microsoft PPT, Word, Excel, Teams; proficiency in Adobe Suite preferred
Excellent organizational skills with the ability to prioritize tasks and meet deadlines.
Experience with social media management platforms is a requirement.
Detail-oriented and a quick learner with a strong work ethic.
Ability to work independently and as part of a team.

The base compensation range for this role is $70,000 – $90,000. This role is also eligible for a discretionary annual bonus, as well as access to our comprehensive medical, dental, and vision insurance, life and disability insurance, 401(k) plan (with matching contributions), wellness benefits and all other benefits afforded to full-time Tishman Speyer employees.

This base range reflects a number of factors including, but not limited to, relevant experience, skill sets, and/or licensure required of an individual in this particular role. The base range is also specific to members of Tishman Speyer’s New York team, as we’ve considered factors specific to this geography.

Tishman Speyer is deeply committed to creating and maintaining a diverse workforce which promotes different views and perspectives. We expect our leaders and employees alike to champion diversity and inclusion practices. Tishman Speyer has several employee affinity and interest groups that provide employees opportunities to develop professional relationships across the business and identify opportunities for development and advancement.

We are proud to be an Equal Opportunity Employer and treat all applicants for employment equally based upon job-related qualifications and without regards to race, color, age, sex, sexual orientation, gender identity, gender expression, marital status, military or veteran status, national origin, disability, religion, or any other characteristics protected by law.

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Tishman Speyer is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, national origin, sexual orientation, gender identity or expression, disability, protected veteran status or military status, or any other category protected under applicable law. Tishman Speyer is committed to taking affirmative steps to promote the employment and advancement of minorities, women, persons with disabilities and protected veterans.

Disability Assistance - Tishman Speyer is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company’s career webpage as a result of your disability. You may request reasonable accommodations by sending an email to RecruitingAccommodations@tishmanspeyer.com

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