Marketing Manager

Job Summary: As Marketing Manager you will develop and execute comprehensive marketing strategies to drive growth and brand awareness/. This role combines planning with an emphasis on tactical execution, requiring expertise in B2B marketing, omni-channel strategies, and digital execution. You will lead marketing initiatives across product marketing, event campaigns, and digital campaigns while working closely with cross-functional teams to create and implement programs that effectively communicate our value proposition and drive revenue growth.

Key Responsibilities:

Marketing Leadership & Planning

• In collaboration with the OPE Business Line Leader, develop and articulate a comprehensive, long-term marketing vision aligned with overall business objectives
• Lead the creation and execution of multi-year marketing plans to achieve aggressive growth targets
• Identify and develop marketing strategies for new and existing markets, segments, and channels

Campaign Development & Execution

• Lead end-to-end marketing initiatives from ideation to launch across multiple channels including digital, print, and trade shows
• Design and craft compelling content for emails, social media, banners, landing pages, and print materials
• Ensure consistent brand messaging while tailoring content for platform-specific audiences
• Create and manage integrated marketing campaigns that maximize effectiveness, partnering with internal and external marketing resources to execute

Product & Channel Marketing

• Partner with Product Management to develop compelling product messaging and marketing materials
• Support new product launches with comprehensive marketing plans and sales enablement tools
• Create marketing programs and tools to support dealer, distribution, retail, and ecommerce channels

Digital Marketing & Technology

• Lead digital marketing strategies including website optimization, email campaigns, and social media presence
• Drive lead generation through the utilization of marketing automation and CRM platforms to segment customers and deploy marketing initiatives
• Evaluate and enhance workflows to improve productivity and reduce inefficiencies
• Stay updated on industry trends and best practices, continuously applying new insights

Essential Qualifications:

• Bachelor's degree in marketing, business, or related field
• Minimum of 5 years of B2B and/or digital marketing experience
• Demonstrated success in developing and executing marketing strategies
• Strong project management and organizational skills
• Excellent written and verbal communication abilities
• Proficiency in Microsoft Office Suite
• Experience with marketing automation and CRM platforms (e.g., Salesforce, MailChimp)
• Working knowledge of design tools (e.g., Adobe Photoshop, InDesign)

Desired Competencies:

• Experience in outdoor power equipment, powersports, or similar industrial markets
• Understanding of multi-channel distribution models
• Knowledge of digital marketing best practices
• Experience with budget management and ROI analysis
• Strong analytical and problem-solving skills
• Ability to work effectively in a cross-functional team environment
• Marketing automation platform experience

Travel Expectations:

• Position requires 20-40% travel by air and car to visit customers, attend industry events, and visit company locations
• Travel volume may vary monthly, with some periods requiring more frequent travel than others. This is a remote position, with travel by air and car expected.

Job Type: Full-time

Pay: $80,000.00 - $110,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Relocation assistance
• Retirement plan
• Tuition reimbursement
• Vision insurance

Schedule:

• 8 hour shift

Education:

• Bachelor's (Preferred)

Experience:

• Marketing: 3 years (Preferred)

Work Location: Remote