Marketing Manager
LOCATION
Hybrid (based in Chicago, Washington DC, or New York City; other locations considered)
QUALIFICATIONS
Bachelor's degree in marketing, public relations, communications, journalism, or business studies, with 7+ years of experience in professional services marketing; strong communication skills, campaign planning, digital marketing expertise, and proficiency in relevant software.
RESPONSIBILITIES
Develop and execute integrated marketing and communications strategies, manage campaigns, collaborate with stakeholders, create impactful content, and measure campaign effectiveness using analytics tools.
INDUSTRY
Expert Services and Advisory Firm
SHORT DESCRIPTION
Seeking an experienced Marketing Manager to lead strategic marketing initiatives, enhance brand awareness, and support business growth within a global expert services and advisory firm.
- Work with fellow Global Marketing & Communications team members and Firm leadership to set the go-to-market strategy and plans for specific business groups and practice areas within the Firm. Develop and own campaign management from end-to-end, working with fellow team members and business partners to ensure timely and high-quality content for brand and targeted marketing and communications programs.
- Work closely with key stakeholders and manage relationships across the Firm to ensure objectives are met. Partner with Global Marketing & Communications team members to successfully deliver comprehensive campaigns and maximize ROI.
- Work with executive-level subject matter experts to drive strategy and develop marketing materials for both internal and external audiences.
- Work with integrated team to develop and drive impactful content, messaging, and collateral to targeted audiences.
- Create and develop new opportunities, including events, campaigns, webinars, and technical seminars.
- Manage and execute digital, email, social and traditional media and ABM campaigns.
- Review and ensure quality deliverables for all marketing and communication activities.
- Use Google Analytics, Salesforce, Hubspot, and other data metrics to define and measure campaign and overall program success.
- Bachelor's Degree or equivalent, preferably in marketing, public relations, communications, journalism or business studies combined with 7+ years of professional experience.
- Experience in marketing for professional services/consulting firm or agency experience in an account service/account management role strongly preferred
- Demonstrated track record of enabling growth through innovative and strategic marketing solutions.
- Excellent communication skills – both written and oral for both internal and external audiences
- Demonstrated track record of enabling growth through innovative and strategic marketing solutions
- Experienced in campaign planning, creation, execution and reporting
- Proven ability to manage expectations and feedback from multiple stakeholders on multiple concurrent projects
- Excellent critical thinking, interpersonal, and problem-solving abilities, with a data-driven mindset
- Strong organizational skills and the ability to manage multiple projects with competing deadlines
- Experienced in reporting, analyses, and KPI measurement
- Public relations and communications experience (agency or client side) a plus
- Able to make quantitatively oriented recommendations to solve business problems, based on real customer information and trends
- Digital marketing expertise, including social media strategy and measurement
- Brand guardian who is experienced in and understands the importance of consistency across all brand touch points
- MS Office Suite, Adobe Suite, Facebook, Twitter, LinkedIn, Hubspot, SmartSheet, SharePoint
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