Marketing Manager

Amazing Career Opportunity!
Marketing Manager for Digital & Event Hospitality Brands

This is a remote opportunity with preference for candidate located in East Coast Region

Questex is seeking a results-driven Lead Generation Manager to drive targeted marketing initiatives that generate high-quality leads for our events and digital properties. In this role, you will play a critical part in fueling sales growth by developing and executing campaigns that engage prospects, nurture leads, and optimize conversion rates.

As a key connector between marketing and sales, you will ensure a seamless handoff of leads, craft compelling messaging that amplifies the value of our Hospitality Group, and monitor lead generation funnels to maximize performance. This role is ideal for a strategic thinker who thrives in a fast-paced environment and is passionate about creating data-driven campaigns that deliver measurable impact.

Who are we?

At Questex, you can make an impact by helping suppliers and buyers connect more efficiently and effectively. Questex is a leading global events, media, and business information company, yet we are still a place where your voice is heard, and your ideas are appreciated. So, you can make an immediate difference in our success while advancing your career.

Questex drives business forward through a rich engagement platform centered on leading events and surrounded by data insights and digital communities. Check us out here: www.questex.com

Questex Hospitality Division opens doors and expands opportunities for an entire world of qualified hospitality owners, operators, suppliers and industry professionals eager to do business. Decision makers mix with investors, developers, advisors and agents to expand their market value and grow in the experience economy. You not only get the key to an exclusive marketplace of buyers, but you’re invited to meet, engage and conduct business with unprecedented ease, effectiveness and speed.

Key Responsibilities:

Lead Generation & Funnel Support:

• Develop and implement lead-generation strategies to drive exhibitor and digital sponsorship interest and inquiries including but not limited to email, video, social, case studies, PPC, advertising, websites, live events, direct mail and more.
• Generate new leads, including marketing-qualified leads (MQLs), by converting site traffic through calls-to-action, landing pages, and lead generation content.
• Leveraging Account Based Marketing (ABM) campaigns for a select group of high-value target accounts, via highly personalized campaigns tailored to the specific needs and decision-makers within those target accounts.
• Manage and monitor the lead funnel, ensuring leads are properly pushed to sales and properly tracked to understand what marketing activities and channels are most effective in generating high quality MQLs that ultimately convert to customers, and continually refine campaigns to improve results and tracking.
• Monitor industry trends and competitor activity to enhance campaign effectiveness.
• Experience managing third-party vendors, including creative agencies, freelance talent, and technology suppliers to amplify the lead-generation funnel and conversions.
• Track competitive events and prospect lists in Salesforce to design and implement targeted retargeting and nurture campaigns that drive engagement and conversions.

Communications:

• Create and manage sponsorship-focused emails, including onboarding, promotions, and post-show follow-ups.
• Develop nurture email campaigns to guide exhibitors through their journey, emphasizing event value and sponsorship opportunities.
• Design and execute digital lead generation campaigns that drive exhibitor engagement across multiple events, leveraging insights to cross-promote sponsorships and expand client participation.
• Collaborate with sales to align messaging and ensure consistency across all touchpoints.
• Drive yield increases and greater share of wallet and market share from existing customers by developing and deploying campaigns targeting customers with upgrade potential.

Content Creation:

• Develop and update exhibitor marketing collateral, such as brochures, fact sheets, and sales decks, in partnership with the design team.
• Write compelling copy for emails, landing pages, and promotional materials that drive engagement and conversions.
• Partner with sales to identify and leverage key account successes, collaborating with marketing to cultivate relationships for testimonials, case studies, and client spotlights.

Collaboration with Sales & Marketing Teams:

• Act as a liaison between sales and marketing, ensuring both teams have the tools and insights needed to succeed.
• Support sales team initiatives by crafting targeted outreach campaigns and providing real-time marketing updates.
• Participate in strategy sessions to align on exhibitor goals and objectives.

Campaign Management:

• Plan, execute, and track exhibitor marketing campaigns, ensuring timely delivery and measurable outcomes.
• Utilize CRM and email marketing tools to manage campaign performance and report on results.

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field.
• 3-5 years of experience in B2B marketing, lead generation, or sales support, ideally in the events industry.
• Strong copywriting skills with a knack for crafting compelling, audience-driven content.
• Proficiency in marketing tools and platforms such as Salesforce, Omeda, Gong, or similar CRM/email tools.
• Ability to analyze data and translate insights into actionable strategies.
• Excellent organizational skills and the ability to manage multiple projects simultaneously.
• Collaborative mindset with a proactive approach to problem-solving.
• Travel required.

What we will love about your background:

• Proven project management and excellent time management skills are required.
• Quick leaner of new technologies, tools and processes with ability to thrive in a dynamic, fast-paced, high-growth work environment, while managing numerous projects under tight deadlines.
• Strong analytical and communication skills.
• Preferred experience in HTML, Adobe Photoshop, Dreamweaver, and with marketing automation software or email service providers.
• Strong knowledge of the entre Microsoft Office Suite

Who you are as a Team Member:

• You proactively seek to adopt and implement diversity into your work, including valuing diverse backgrounds, experiences and thinking. You also embrace creating and nurturing a culture of diversity, inclusion, and belonging.
• Exceptional communication skills, both written and verbal.
• Strong team player and ability to work well with others.

Why Apply?

• Why we are here: Helping people live longer and live better by focusing on the Experience Economy.
• What we do: We connect buyers and sellers.
• How we do it: Easy to work with. We deliver superior results. Provide world-class experiences.
• Our DNA is our guiding principles: Collaboration, Honesty & Transparency, Curiosity, Growth, Fun, Purpose Driven

OUR CULTURE

At Questex, we listen to each other and to our customers. And we have fun in a fast-paced, vibrant and supportive environment. We’re big on ideas, not on rigid processes, rules or org charts. We know that life can be unpredictable, so we’re flexible and adaptable to change.

YOUR INITIATIVE

At Questex, you will join a fast-growing company of bright and ambitious but easygoing people from a diversity of professions, experiences and backgrounds. We keep it real. Like to take the lead? Go for it! We encourage innovative thinking and action. Whether you like to create things, manage things or sell things, you can make your mark at Questex.

OUR REWARDS/WHAT WE OFFER

Questex celebrates the contributions of every member of our team by providing a dynamic and caring work environment, competitive benefits package designed to ensure our employees physical and mental health are top priority.

The expected base salary for this position ranges from $54k to $81k and a revenue incentive plan (RIP). Salary offers are based on a broad scope of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market, geographic and organizational factors are also considered.

• Vacation - 15-20 days depending on years of service
• 12 Paid Holidays
• FitOn Health, access to a leading digital wellness platform that offers premium in person and online classes
• Health and Welfare Benefits (medical, dental, vision, life, and others)
• Parental Leave
• Online Educational Learning Library of over 16,000 courses for employees to enhance and develop their skills
• Access to Mental Health Resources-Talkspace, & Ginger Virtual Behavioral Health
• 401k, with Matching Contributions to include educational webinars sponsored by our 401K partner
• Mission-driven culture with an enthusiastic, professional team
• Work-life balance
• Discounts through various partnerships

DEI Mission:

Our mission is to create inclusive experiences and opportunities for all, empowering individuals and communities, ensuring that everyone can see themselves represented in our offices, virtual spaces and our work.

With offices in Washington D.C., Singapore, and United Kingdom and a grand span of remote locations in the US, we are always on the lookout for talented people to join our team.

Questex is an Equal Opportunity Employer –Minority/Female/Disability/Veteran/Gender Identity/Sexual Orientation/ Gender Expression/Age/Military or Veteran Status/Citizenship Status, or other protected characteristics under federal, state, or local law.

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