Marketing Manager

Full Time • Overland Park, KS, United States of America

nan - nan (Yearly) Added 7 hours, 10 minutes ago

Summary

LOCATION

Hybrid work schedule at Overland Park, KS office

QUALIFICATIONS

Bachelor's degree in a related field preferred, 5+ years of experience in a marketing role, familiarity with lead generation, SEO, Google Ads, Google Analytics, email marketing, and experience with CRM platforms preferred.

RESPONSIBILITIES

Drive B2B marketing and demand generation efforts, manage SEO and Google advertising, develop and execute lead generation campaigns, create and edit content for various marketing channels, and enhance brand presence through effective communication strategies.

INDUSTRY

Workforce Health

SHORT DESCRIPTION

The Marketing Manager at Examinetics will enhance B2B marketing initiatives, collaborate with sales for lead generation, and create engaging content to elevate the company's market presence in the safety and health sector.

Examinetics is hiring a Marketing Manager to join our growing team! This is a full time role based on a hybrid work schedule at our Overland Park, KS office. The Marketing Manager will drive various aspects of B2B marketing, demand generation, content creation, and sales enablement. This role will be part of the marketing strategy for the company and play an important role in finding new opportunities for the team. At Examinetics, the Marketing, Sales and Client Success teams all work together under one group, so this is a great opportunity to be part of an integrated team in the safety and health field. Candidates who like to be both creative and analytical will thrive in this position.

Benefits:

$80,000 annually
Health, Vision, Dental
401K
Accrue up to 3 weeks of Paid Time Off (PTO)

Primary Responsibilities:

Partner with sales team to help with lead generation and develop selling tools
Manage search engine marketing efforts including search engine optimization (SEO) and paid Google advertising
Manage lead generation campaigns with trade publications and other media
Develop email campaigns to current clients and prospects
Lead trade show execution
Develop and edit high quality content for marketing and sales channels.
Translate complex material from different sources into informational and instructional content that engages and resonates with our target audience.
Develop unique content for each stage of the buying cycle including whitepapers, guides, e-books, press articles, blog posts and brochures.
Actively participate in external communication activity that improves brand presence & reputation and drives inquiries. Distribute content through paid advertising and public relations.

Qualifications

Education and/or Experience

Bachelor’s Degree in a related field preferred
5+ years related work experience in a marketing role
Experience with lead generation
Experience with SEO and various SEO tools, Google Ads, Google Analytics, and Google Search Console
Experience with email marketing
Experience designing and deploying digital experiences and content such as ads, webinars, demos, white papers, and e-books
Experience creating visually appealing presentations through tools such as: Powerpoint, Photoshop, Adobe
Experience working with WordPress preferred
Experience with CRM platform (Salesforce) preferred
Experience achieving and presenting return on marketing efforts

Skills & Abilities

Excellent grammar, writing, copy-editing and communication skills, including the ability to adapt writing style to appeal to different audiences and marketing platforms
Basic design skills preferred
Curious mindset and like to learn new topics
Passion for research to gather insights into client needs, wants, and pain points
Excellent interpersonal and communication skills, both verbal and written
Strong ability to present and share ideas
Willing and able to travel domestically less than 10% per year

About Examinetics

Examinetics is the leading Workforce Health provider, serving clients nationwide. For over 25 years we have been helping businesses of all sizes and from every industry to protect and empower their employees with health compliance solutions. From hearing conservation to respiratory and overall health, our comprehensive suite of services delivers strategic value to clients and their employees. Examinetics proudly serves the workforce health needs of the nation’s best companies, assisting them in their mission-critical priorities. Examinetics is headquartered in Overland Park, KS, with almost 300 associates serving over 3,000 clients in over 16,000 locations annually.

Non-Discrimination:

Examinetics is proud to be an equal employment opportunity employer. We celebrate diversity and do not discriminate based on race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability status, or any other applicable characteristics protected by law.

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