Marketing Manager

Full Time • Miami, FL, United States of America

78,914 - 99,923 (Yearly) Added 3 hours, 44 minutes ago

Summary

LOCATION

USA

QUALIFICATIONS

Bachelor's degree in Business, Marketing, Communications or related field, 5+ years of experience in sales, marketing, sports marketing, advertising agency or media, project management skills, budget management knowledge, native Spanish proficiency, and English proficiency.

RESPONSIBILITIES

Manage TUDN brand and TelevisaUnivision Sports brand, develop promotional plans and campaigns, align marketing resources, serve as a liaison with Univision Corporate Marketing, execute B2B and B2C Public Relations strategies, work with external partners, and assist in sports section production for presentations.

INDUSTRY

Media and Entertainment

SHORT DESCRIPTION

Execute the Global Sports promotional strategy and manage the TUDN brand across all platforms in the USA, enhancing sports content performance and supporting marketing efforts.

ABOUT YOU:

In this role you will be responsible for executing the Global Sports promotional strategy and managing the TUDN brand across all platforms in the USA. This includes the execution of on-air promotional campaigns supporting Sports content performance in the USA, as well as general Sports marketing materials for sales and/or branding purposes. Responsible for working with all internal corporate functions in the USA to design and execute integrated marketing plans to support Sports programming priorities and business goals.

YOUR DAY-DAY: (aka Responsibilities)

Gatekeeper of TUDN brand and TelevisaUnivision Sports brand, products and services in the USA
Work with Director of Marketing to determine promotional priorities, outline marketing assets to support them, and organize resources to execute on them
Develop promotional plans, campaigns, and strategies for sports content across TU platforms in the USA, including content/programming-specific initiatives; align different functional areas as part of such plans including Digital, Social, PR, Sales, etc.
Develop and execute branding opportunities in both internal and external platforms, including integration into other Univision content verticals: Entertainment, News, etc.
Serve as a liaison with Univision Corporate Marketing Organization (CMO’s) to secure support for Sports priorities; likewise deliver Sports assets / plans to support Univision initiatives and priorities
Assist in executing B2B and B2C Public Relations strategy for the USA in tandem with Corporate PR teams
When applicable, work = with external programming partners (e.g. Leagues, Federations and Teams) to create property-specific marketing initiatives in the territory
Assist in the production of the Sports section and activation within TelevisaUnivision Upfront presentations, including script, videos, graphics and on-site footprint
Other duties as defined

YOU HAVE: (aka Qualifications)

Bachelor’s degree in Business, Marketing, Communications or related field
5+ years of experience in sales, marketing, sports marketing, advertising agency or media
Keen knowledge of current sports business landscape in the U.S. and Mexico, including TUDN sporting events and properties
Project management skills and ability to manage multiple priorities in a fast-paced environment
Budget management and basic accounting knowledge
Ability to function and manage effectively in non-standard situations where independent judgement is required and limited guidelines exist
Creativity, open to and driving new ideas
Hands-on self-starter with a proven ability to not just lead and manage, but also to execute in a resource-lean organization
Excellent interpersonal and communication skills including verbal, written and presentation skills
Native Spanish language proficiency required (both spoken and written)
English language proficiency required (both spoken and written)
Ability to travel as needed

#LI-ONSITE

Univision is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

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