Marketing Manager

This is an in-office position in Monroe, GA. Working from home on some days will be considered after the first 30 days

If you live and breathe marketing, we need to talk. We are looking to triple our business, grow an awesome sales team and take marketing to the next level! There is a lot of room for growth in the roofing and construction industry and this company is ready to make it happen! We need a flexible and versatile marketer who will be responsible for the growth of our inbound and outbound sales channels. Marketing manager responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects. Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.

*Commission also available when goals are met or exceeded

Responsibilities

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our website, and blog that attracts and converts our target groups
• Go to project sites to produce video content
• Visit local insurance agent offices, real-estate agent offices etc. to promote our services
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze consumer behavior and adjust email and advertising campaigns accordingly
• Willing to perform other misc. tasks needed around the office when needed and be a team player

Skills

• Demonstrable experience in marketing together with the potential and attitude required to learn
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Ability to create and edit video content for marketing purposes
• Experience in setting up and optimizing Google Adwords campaigns
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• A sense of aesthetics and a love for great copy and witty communication
• Up-to-date with the latest trends and best practices in online marketing and measurement
• BSc/MSc degree in Marketing or related field preferred.
• Able to communicate well with customers and other office staff.

Job Type: Full-time

Pay: $85,000.00 - $120,000.00 per year

Schedule:

• Monday to Friday

Experience:

• Digital Marketing: 4 years (Preferred)
• Marketing: 6 years (Preferred)

Work Location: In person