Marketing Manager
LOCATION
Remote or in main hubs like Old Town Scottsdale, Guadalajara, Cancun, or Miami.
QUALIFICATIONS
Bachelor’s degree in Communications, Marketing, Business, New Media or Public Relations, proven experience in social media marketing, excellent communication and presentation skills, knowledge of SEO and online marketing, fluency in English.
RESPONSIBILITIES
Develop and execute social media strategies, create and publish content, optimize the CMS platform, moderate user-generated content, create editorial calendars, analyze social metrics to improve market position, and collaborate with other departments.
INDUSTRY
Technology and Marketing for Travel, Hospitality, and Retail.
SHORT DESCRIPTION
True Omni is seeking a Social Media and Marketing Specialist to enhance global messaging and customer engagement through strategic social media and traditional marketing approaches.
Who we are.
True Omni is changing the way our customers and marketers use technology to buy, sell and inspire its customers. A new world of utilizing self-service solutions from interactive experiences, mobile and signage is the next generation of customer engagement. Our products are built to engage users on an emotional level and built to drive convenience, efficiency, better data and revenue.. We’ve experienced consistent growth since launching in 2018 and won many awards for Kiosk design, and signage solutions. We work hard each day to connect and define new experiences for the biggest brands in travel, hospitality and retail. Join us for the next chapter and help us build this company together.
Some things you might want to know about True Omni.
- Work with some of the most motivated and best and brightest in the business. Be part of our team of innovators that are passionate about what we are doing.
- We’ve been focused on the growth of every person in the company – if you want to learn and build your horizons, the ability for advancement is made available to everyone
- We virtualized our company, work anywhere in the world, or set up shop in some of our main hubs like Old Town Scottsdale, Guadalajara, Cancun, or Miami.
- Connect with travel opportunities to meet our clients around the world, gain experience in travel industries that are using technology to change the world.
- We love our employees and we take care of them with health, dental, and vision insurance plans as well as paid vacation and holidays.
Summary
True Omni is seeking a driven Social Media and Marketing Specialist to join our team. This role will focus on attracting and interacting with targeted vertical markets, expanding external media networks, and enhancing the company’s global messaging. The goal is to aggressively achieve superior customer engagements and intimacy with a blended marketing roadmap by strategically intersecting key aspects of both social media marketing and traditional marketing.
Responsibilities
- Develop and execute a comprehensive social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
- Create, edit, publish, and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages the company’s prospect base to take action.
- Optimize the company’s CMS platform to enhance visibility and social content capabilities.
- Moderate all user-generated content in line with moderation policies for each vertical market.
- Create editorial calendars and syndication schedules.
- Continuously improve by capturing and analyzing social data/metrics, insights, and best practices, and acting on this information to improve the company’s market position.
- Collaborate with other departments (customer relations, sales, etc.) to manage reputation, identify key players, and coordinate required actions.
Qualifications
- Proven working experience in social media or related marketing fields.
- Excellent consulting, writing, editing (photo/video/text), presentation, and communication skills.
- Demonstrable experience with social networking and social analytics tools.
- Adequate knowledge of web design, web development, CRO, and SEO.
- Knowledge of online marketing and a good understanding of major marketing channels.
- Positive attitude, detail-oriented, customer-focused, with strong multitasking and organizational abilities.
Key Skills
- Brand Management: Ability to develop and maintain the company’s brand strategy, ensuring consistent messaging and alignment with the company’s broader marketing goals.
- Website Advertising: Proficiency in managing website advertising to drive engagement and conversions.
- Advertising Campaigns: Experience in creating and running effective advertising campaigns across various platforms.
- SEO: Strong understanding and practical experience in search engine optimization to improve the company’s online presence.
- Content Creation: Skilled in producing engaging and high-quality content that resonates with the target audience.
- Project Management: Excellent project management skills to ensure cohesive marketing strategies and execution.
- Collaboration: Ability to work effectively with other team members to develop and implement comprehensive marketing initiatives.
Requirements
- Fluency in English
- BS in Communications, Marketing, Business, New Media or Public Relations
- Expert in PowerPoint, Word, and other basic marketing tools
- Must know how to write both business and strategic plans
Job Type: Full-time
Pay: $50,000.00 - $65,000.00 per year
Benefits:
- Dental insurance
- Employee discount
- Flexible schedule
- Health insurance
- Paid time off
- Professional development assistance
- Referral program
Schedule:
- 8 hour shift
- Monday to Friday
Work Location: Remote
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