Marketing Manager

About the Role:
Grade Level (for internal use): 09
Job Description Summary
Predictive Marketing at automotiveMastermind is a talented group of individuals who focus on bringing innovative approaches to marketing. Our team creates and manages the production of B2C marketing campaigns on behalf of our automotive dealer and OEM partners.

The Marketing Manager is responsible for managing a portfolio of our automotive brands. You will develop a strong understanding of each brand, including their CI (Corporate Identity) guidelines and brand voice , a nd will create content for new and existing campaigns for your brands . In this role , you will also focus on lead - generation marketing and will utilize a CDP (Customer Data Platform) to set up customer journeys and automated email campaigns for each brand . This position work s closely with the design team to ensure our creative stays fresh while adhering to compliance guidelines. You will be expected to collaborate with internal and external teams to underst and the marketing initiatives at the OEM level and how these can be incorporated into our dealerships’ marketing campaigns. An ideal candidate will be someone with at least five years of experience working on a digital marketing team .

A Successful Marketing Manag er will:
Manage a portfolio of automotive brands, including complete ownership of each brand’s CI guidelines, voice, sales events / monthly offers , design requirements, and general best practic es

Create and modify marketing campaigns utilizing your brand-specific expertise in tandem with general automotive marketing insights

Oversee new projects from ideation through to scheduling, testing, and completion

Collaborate with design ers and email marketing manager to create campaigns focused on driv ing engagement

Perform detailed data analys i s, including the ability to draw conclusions regardin g campaign performance

Propose and t rack improvements to customer journeys and orchestrate work across teams to ensure updates are completed and th o roughl y tested according to schedule

Oversee brand-specific projects, including developing creative briefs, coordinating cross-functional timelines, communicating deadlines, tracking progress, and ensuring timely delivery of all project milestones.

Write strong marketing copy with concise and consistent messaging , and c ollaborate with designers , copy editors , and developers on new campaign creative across various marketing channels

Manage and document compliance approvals for your b r and portfolio

Collaborate with development team , design team, and copy editors to ensure campaign edits are properly implemented

Thoroughly proofread and approve campaigns and QA client data prior to deployment

Develop strong understanding of campaign variables and logic (how specific data conditions trigger campaign conten t)

Conduct market research to stay abreast of OEM marketing initiatives, such as sales events and new vehicle launches

Respond to all relevant marketing-related inquiries and support requests, and resolve the m in a timely mann er

Who You Are :
5+ years of digital marketing experience

Demonstrated success executing c ampaigns and/or lifecycle marketing

Experience working with a CDP or marketing automation platform

Effective time management over short - and long-time horizons, scheduling work and deliverable timelines for multi-month projects

Meticulous attention to detail and accuracy

Excellent communication (written and verbal) and interpersonal skills with attention to a high le vel of tact, diplomacy, timeliness, and confidentiality

Solid project - management skills

Strong analytical skills with the abi lity to examine data , draw conclusions, and present findings

Ability to collaborate effectively with multiple teams and staff members across the company

Problem-solving aptitude

Preferred Qualifications:
Project - management experience, supporting multiple projects simultaneously

Track record of optimizing workflows and brainstorming solutions to increase productivity and limit redundancies

Experience implementing and learning new marketing technologies

Experience sourcing vendors and building/ maintaining vendor relationships

Proficiency with project - management tools ( Airtable a plus )

Compensation/Benefits Information (US Applicants Only):
S&P Global states that the anticipated base salary range for this position is $54,400 to $98,200. Final base salary for this role will be based on the individual’s geographical location as well as experience and qualifications for the role.

In addition to base compensation, this role is eligible for an annual incentive plan.

This role is eligible to receive additional S&P Global benefits. For more information on the benefits we provide to our employees, visit link https://spgbenefits.com/benefit-summaries/us

Expected Hours of Work:
This is a full-time position. Generally, work is performed Monday through Friday, though holidays and weekends may be required .

About automotiveMastermind:
Who we are:
Founded in 2012, automotiveMastermind is a leading provider of predictive analytics and marketing automation solutions for the automotive industry and believes that technology can transform data, revealing key customer insights to accurately predict automotive sales. Through its proprietary automated sales and marketing platform, Mastermind, the company empowers dealers to close more deals by predicting future buyers and consistently marketing to them. automotiveMastermind is headquartered in New York City. For more information, visit automotivemastermind.com.

At automotiveMastermind, we thrive on high energy at high speed. We’re an organization in hyper-growth mode and have a fast-paced culture to match. Our highly engaged teams feel passionately about both our product and our people. This passion is what continues to motivate and challenge our teams to be best-in-class. Our cultural values of “Drive” and “Help” have been at the core of what we do, and how we have built our culture through the years. This cultural framework inspires a passion for success while collaborating to win.

What we do:
Through our proprietary automated sales and marketing platform, Mastermind, we empower dealers to close more deals by predicting future buyers and consistently marketing to them. In short, we help automotive dealerships generate success in their loyalty, service, and conquest portfolios through a combination of turnkey predictive analytics, proactive marketing, and dedicated consultative services.

What’s In It For You?

Our Purpose:
Progress is not a self-starter. It requires a catalyst to be set in motion. Information, imagination, people, technology–the right combination can unlock possibility and change the world.

Our world is in transition and getting more complex by the day. We push past expected observations and seek out new levels of understanding so that we can help companies, governments and individuals make an impact on tomorrow. At S&P Global we transform data into Essential Intelligence®, pinpointing risks and opening possibilities. We Accelerate Progress.

Our People:
We're more than 35,000 strong worldwide—so we're able to understand nuances while having a broad perspective. Our team is driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for us all.

From finding new ways to measure sustainability to analyzing energy transition across the supply chain to building workflow solutions that make it easy to tap into insight and apply it. We are changing the way people see things and empowering them to make an impact on the world we live in. We’re committed to a more equitable future and to helping our customers find new, sustainable ways of doing business. We’re constantly seeking new solutions that have progress in mind. Join us and help create the critical insights that truly make a difference.

Our Values:
Integrity, Discovery, Partnership

At S&P Global, we focus on Powering Global Markets. Throughout our history, the world's leading organizations have relied on us for the Essential Intelligence they need to make confident decisions about the road ahead. We start with a foundation of integrity in all we do, bring a spirit of discovery to our work, and collaborate in close partnership with each other and our customers to achieve shared goals.

Benefits:
We take care of you, so you can take care of business. We care about our people. That’s why we provide everything you—and your career—need to thrive at S&P Global.

Our benefits include:
Health & Wellness: Health care coverage designed for the mind and body.

Flexible Downtime: Generous time off helps keep you energized for your time on.

Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.

Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.

Family Friendly Perks: It’s not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families.

Beyond the Basics: From retail discounts to referral incentive awards—small perks can make a big difference.
For more information on benefits by country visit: https://spgbenefits.com/benefit-summaries

Diversity, Equity, and Inclusion at S&P Global:
At S&P Global, we believe diversity fuels creative insights, equity unlocks opportunity, and inclusion drives growth and innovation – Powering Global Markets. Our commitment centers on our global workforce, ensuring that our people are empowered to bring their whole selves to work. It doesn’t stop there, we strive to better reflect and serve the communities in which we live and work, and advocate for greater opportunity for all.

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Equal Opportunity Employer
S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment.

If you need an accommodation during the application process due to a disability, please send an email to: EEO.Compliance@spglobal.com and your request will be forwarded to the appropriate person.

US Candidates Only: The EEO is the Law Poster http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf describes discrimination protections under federal law. Pay Transparency Nondiscrimination Provision - https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp_%20English_formattedESQA508c.pdf

----------------------------------------------------------- 20 - Professional (EEO-2 Job Categories-United States of America), MRKTNG202.1 - Middle Professional Tier I (EEO Job Group), SWP Priority – Ratings - (Strategic Workforce Planning)

Job ID: 311423
Posted On: 2025-01-21
Location: New York, New York, United States