Marketing Manager

Full Time • Dallas, TX, United States of America

69,226 - 87,655 (Yearly) Added 2 days, 6 hours ago

Summary

LOCATION

Not specified

QUALIFICATIONS

Bachelor’s degree in marketing, business, or a related field; minimum of 5 years of marketing experience, preferably in the PBM or TPA industries; strong analytical, communication, and project management skills; familiarity with AI tools and digital marketing platforms is a plus.

RESPONSIBILITIES

Develop and execute B2B marketing strategies, oversee multi-channel campaigns, create engaging content, conduct market research, manage events and collaborative efforts, and support customer acquisition and retention initiatives.

INDUSTRY

Healthcare Marketing

SHORT DESCRIPTION

The Marketing Manager will develop marketing programs to drive business growth through customer acquisition and retention, aligning with organizational objectives while fostering team collaboration.

POSITION SUMMARY

The Marketing Manager will work closely with the Director of Marketing to develop and manage marketing programs that align with the organization's strategic objectives. This role focuses on B2B and channel marketing, specifically managing domestic programs. Key responsibilities include driving business growth through customer acquisition, client retention, business development, and sales support. The ideal candidate will excel in building marketing strategies, delivering impactful campaigns, and fostering collaboration across teams.

DUTIES AND RESPONSIBILITIES

The essential functions include, but are not limited to the following:

Marketing Strategy

Develop and execute marketing programs to support objectives across channels and segments, ensuring alignment with the strategic marketing plan.
Evaluate and measure the impact of marketing activities on leads, proposals, sales, and retention.
Oversee the creative process for multi-channel campaigns, ensuring timely, budget-conscious, and high-quality delivery.

Communications and Content Creation

Create business cases for marketing programs and recommend appropriate tactics.
Develop engaging content for newsletters, email campaigns, presentations, proposals, and social media.
Manage and oversee the production of strategic media content, including videos and podcasts.

Market Research

Conduct research to generate actionable insights that improve marketing strategies and communications.
Perform quarterly benchmarking against competitors and analyze trends in products, marketing campaigns, and social media activities.
Monitor the competitive landscape and U.S. healthcare trends to inform strategic decisions.

Events Management

Assist in planning and executing internal and external events.
Maintain an updated calendar of internal and external events.
Manage and order materials for tradeshows and conferences.

Collaborative Efforts

Partner with creative teams and internal stakeholders to produce marketing materials for field-facing teams.
Lead digital marketing initiatives, leveraging AI tools to drive website traffic and improve user experience.
Oversee blog content creation and website management.
Support internal teams by providing collateral and presentations for sales and account management efforts.

Other job duties include, but are not limited to the following:

Stay informed about emerging marketing technologies and best practices.
Contribute to ad hoc projects and initiatives as needed.
Perform other related duties as assigned.

MINIMUM QUALIFICATIONS (KNOWLEDGE, SKILLS, AND ABILITIES)

Bachelor’s degree in marketing, business, or a related field, or equivalent professional experience.
Minimum of 5 years of marketing experience, with a focus on PBM or TPA industries.
Demonstrated ability to execute marketing initiatives and report on their success.
Strong verbal and written communication skills.
Proven experience in building and evaluating marketing campaigns.
Exposure to digital and B2B marketing strategies.
Creative writing skills with an eye for engaging emails and landing pages.
Exceptional project management capabilities.
Ability to collaborate effectively with international teams.
Strong analytical and problem-solving skills, with a metrics-driven approach.
Familiarity with AI tools and digital marketing platforms is a plus.

OTHER DETAILS

Supervisory Responsibilities

May be called upon to manage or supervise the work of individual contributors in the Americas.

Work Environment

The noise level in the work environment is usually low to moderate.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions. While performing the duties of this position, the employee is regularly required to talk or hear. The employee frequently is required to use hands or fingers, handle or feel objects, tools, or controls. The employee is occasionally required to stand; walk; sit; and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus.

Travel Requirements

Up to 10% travel required.

NOTE

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise.

The Company complies with employment regulations as they apply to the location of service.

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