Marketing Manager

About Us: Goodwin & Thyne Properties is a boutique real estate brokerage committed to providing exceptional service to our clients. We specialize in delivering personalized real estate solutions with a focus on professionalism, creativity, and excellence. As our Marketing Manager, you’ll play a pivotal role in ensuring our properties and brand are showcased at the highest level.

Position Overview: We are seeking a talented and motivated Marketing Manager with a strong background in real estate marketing. This full-time role will oversee marketing efforts for select agents, manage ad budgets, create impactful marketing materials, and ensure the seamless promotion of our properties. The ideal candidate will thrive on working in a fast-paced environment, combining creativity with strategic thinking, and will be excited to collaborate with top photographers, staging companies, videographers, and other industry professionals to bring each property to life. If you are highly organized, tech-savvy, and eager to contribute to a dynamic, professional team, we’d love to hear from you!

Key Responsibilities:

Marketing Strategy and Execution:

• Develop and implement marketing strategies for properties and agents.
• Manage and optimize advertising budgets, placing print and digital ads in targeted publications and platforms.

Design and Content Creation:

• Create high-quality print and digital materials, including property flyers, brochures, postcards, and listing presentations.
• Design marketing collateral using Adobe Illustrator, InDesign, Canva, and PowerPoint.
• Copyright property descriptions and other marketing content to highlight property features effectively.

Property Marketing:

• Organize property information, including photography, videos, floor plans, and virtual tours.
• Work closely with photographers, videographers and stagers.
• Add and maintain property listings in the MLS.
• Oversee the creation of Just Listed and Just Sold postcards and email campaigns.

Email Marketing and CRM Management:

• Use platforms such as Flodesk and Mailchimp to create and manage email campaigns.
• Maintain client databases and develop engagement strategies, including client appreciation touchpoints, gifts, and events.

Collaboration and Support:

• Work closely with agents and team members to ensure cohesive branding and effective marketing efforts.
• Assist with website updates and ensure consistency across all platforms.

Qualifications:

Experience:

• 3+ years of marketing experience, preferably in real estate.
• Proven ability to manage multiple projects and deadlines effectively.

Skills:

• Proficiency in Adobe Illustrator, InDesign, Canva, and Microsoft Office (emphasis on PowerPoint).
• Knowledge of email marketing platforms (e.g., Flodesk, Mailchimp).
• Strong copywriting and proofreading skills.
• Familiarity with MLS platforms and real estate-specific marketing tools.

Personal Attributes:

• Highly organized, detail-oriented, and creative.
• Strong interpersonal skills and a collaborative spirit.
• Self-motivated with the ability to work both independently and as part of a team.

Benefits:

• Competitive salary beginning at $60,000(based on experience)
• Hybrid work schedule
• Opportunity to be part of a dynamic and supportive team
• Paid vacation sick leave

How to Apply: Please submit your resume, a cover letter, and a portfolio of your marketing work to jobs@gtprop.com. We look forward to hearing from you!

Job Type: Full-time

Pay: From $60,000.00 per year

Benefits:

• Paid time off

Schedule:

• 8 hour shift
• Monday to Friday

Work Location: Hybrid remote in Santa Barbara, CA 93105