Marketing Manager

Job Overview
We are seeking a dynamic and results-driven Marketing Manager to lead our marketing initiatives and drive brand growth. The ideal candidate will possess a strong understanding of digital marketing strategies, including social media marketing, email marketing, and performance marketing. This role requires creativity, analytical skills, and the ability to manage multiple projects simultaneously while working collaboratively with cross-functional teams.

Duties

• Develop and implement comprehensive marketing strategies to enhance brand visibility and engagement.
• Oversee social media marketing campaigns across various platforms to increase audience reach and interaction.
• Manage advertising sales initiatives, ensuring alignment with overall marketing goals.
• Utilize HTML for website updates and enhancements to improve user experience.
• Design and execute email marketing campaigns that effectively communicate our value proposition to target audiences.
• Implement marketing automation tools to streamline processes and improve efficiency.
• Analyze performance marketing metrics to assess campaign effectiveness and optimize future efforts.
• Conduct market research to identify trends, opportunities, and competitive landscape insights.
• Collaborate with e-commerce teams to enhance online sales strategies and customer experience.
• Create compelling copy for various marketing materials, including ads, newsletters, and website content.

Experience

• Proven experience in a marketing management role or similar position with a strong portfolio of successful campaigns.
• Proficiency in social media marketing, advertising sales, HTML, email marketing, and performance marketing.
• Experience with budgeting for marketing initiatives and managing resources effectively.
• Familiarity with e-commerce platforms and strategies is highly desirable.
• Strong copywriting skills with an ability to craft engaging content tailored to diverse audiences.
• Excellent analytical skills with the ability to interpret data and make informed decisions based on insights.

If you are passionate about driving results through innovative marketing strategies and possess the required skills, we encourage you to apply for this exciting opportunity.

Job Type: Full-time

Pay: $50,000.00 - $74,879.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off

Schedule:

• 8 hour shift

Ability to Commute:

• Litchfield, CT 06759 (Preferred)

Ability to Relocate:

• Litchfield, CT 06759: Relocate before starting work (Preferred)

Work Location: In person